Anelik Bank's "Hot Summer" deposit has attracted 1700 more investors, it has also boosted the deposit portfolio, Hayk Mkrtchyan, the Deputy Chairman of the Management Board /CEO, Business Development Director, told ArmInfo journalist during the July 22 "Hot Summer" offer prize drawing.
The following figures speak for the increase in trust among Anelik Bank clients. Campaigns like "Hot Summer" contribute to the increase of the deposit base of Anelik Bank, Mkrtchyan continued.
Clients who opened 500 thsd or 1000 USD-worth deposit accounts in the period of Apr 22-Jul 15 were given the chance to participate in the "Hot Summer" campaign. The AMD equivalent totaled 18.5% and 8.5% - USD in respect of "Hot Summer" annual percentage rate.
According to the Financial Rating of Armenian Banks prepared by ArmInfo News Agency, the new deposit types have increased Anelik Bank's portfolio of individuals' time deposits by 30%. This increased the deposit portfolio by more than 24% in Q1 2015 compared yoy. The customer base of the bank has increased by 40% - up to 76 thsd clients. In 2014 the deposit portfolio of the bank reached 51.2 bln AMD with 40 bln AMD belonging to individuals. To note, in Feb 2009 CreditBank S.A.L. became a shareholder of Anelik Bank with a 51% stake. In Q4 2013, CreditBank S.A.L. became the sole owner of Anelik Bank by increasing its stake from 89.95% to 100%. In December 2012, the Moscow-based Anelik RU branch was alienated from Anelik Bank. Later Credit Bank S.A.L. received the rights to own Anelik RU.