Monday, September 26 2016 17:53
Naira Badalian

Director of Institute for New States: "Made in EEU" label will be introduced on scheduled dates

ArmInfo. Director of Russia-based Institute for New States Aleksey Martinov is sure that the initiative voiced by the executive body of EEU-EEC on introducing "Made in EEU" label on the goods produced in the countries of the Union will be implemented, he told about this to ArmInfo's correspondent on September 26 in Yerevan.

According to him the initiative is undoubtedly positive in the context of marketing and international trade.  The expert thinks that due to common brand the countries members of EEU market receive additional opportunity making use of benefits of each other.

The expert noted that although the reaction to the new label was mixed in a number of EEU member countries the program is feasible and can be implemented in due terms. "Look, how dynamically the process was developing. During the latest 5-10 years everything that has been planned within the Union has come to life making positive impact on the members. I mean the idea of common Eurasian synergy, which would lead to boost of development in EEU countries, is becoming reality right in front of our eyes", the expert said, adding that quite possibly "Made in EEU" label may be implemented already in 2017.

Meanwhile, Deputy Prime Minister, Minister of International Economic Integration and Reforms Vache Gabrielyan stated on September 20 that the issue of labeling Armenian goods with "Made in EEU" has not been decided yet, when commenting on the information that the Eurasian Economic Commission pushes the idea on introducing "Made in EEU" label on the goods produced in the countries of the Union. Gabrielyan stated that proposing such an initiative does not mean its unconditional fulfillment. "The decision on this issue has not been made yet, and we have not come to an agreement", the Minister informed. According to him the Armenian government will discuss the implementation of this initiative once it officially receives the proposal.

To recall, according to the information of Russian mass media the Eurasian Economic Commission plans to introduce "Made in EEU" label on the territory of the Union in 2017. As Director of EEC Industrial Policy Department Nikolay Kushnarev stated in an interview to Rossiyskaya Gazeta on September 5 transition to a common label is an important phase of integration, which will be launched next year.

Meanwhile, the experts express opinion that for those producers who are oriented on EEU markets the initiative will probably become a good support as it may liquidate part of barriers in the context of certification, administrative-legal regulations and licenses.  Some businessmen consider that there are apparent benefits of introducing common label, especially for entering Russian market where consumer is used to trust either domestic or western products. The others say that mandatory common labeling will contradict to the goals of program of industrialization, oriented on promoting local business. In this context a proposal was made to give a choice to producers, which label to choose.

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