ArmInfo.Minister of Agriculture of Armenia stands for maintaining high quality of Armenian brandy proposing to introduce compulsory isotope analysis of the brandy produced in the country.
The Minister informed journalists at the press conference today that the State Service of Food Safety has all the necessary laboratory equipment, which should be used for verifying the originality of the Armenian brandy. "We need to increase requirements to the quality of this product and make isotope analysis as a mandatory condition of producing brandy", the Minister stressed.
To recall, the government of Armenia has been concerned of the problem of quality of cheap colored alcohol drinks produced in Armenia under Armenian brandy label by various first of all small and medium sized enterprises. This situation creates significant problems for serious producers and negatively affects the image of "Armenian brandy" brand. That is why yet in the middle of 2011 a governmental decision on using new trade name "Arbun" was to come into force for labeling brandies produced in the country based on imported and first of all cheap wheat spirit. According to the law local spirits should be used for production of brandy. Within the first five years both "Arbun" and "Brandy" labels were to be written on the bottles so that the consumers got used to it. According to the law the "Armenian brandy" and "Armenian cognac" are of the same class and should be 100% produced from grape grown in Armenia. However, despite the government's decision Armenian consumers did not see "Arbun" drinks in the stores. While the producers have just ignored this decision due to lack of due control and inconsistency of state agencies. Some experts think that this decision was related to the process of Armenia's preparation to European integration, in case of which "Armenian cognac" should have been replaced with "Armenian brandy" name.
A representative of one of the companies producing Armenian brandy, who asked not to publish his name, told AmInfo that the new Minister's intention to clean the market from counterfeit products is welcoming, however it will be very difficult to implement it as influential producers of alcohol drinks will resist it. According to him experts' assessments, which do not coincide with the official statistics, show that the amount of grape, moreover those types which are used for producing cognac spirit, is insufficient for producing 17-18 mln liters of cognac, which is produced annually according to statistics. That is why some of producers actively use imported cheap wheat spirits for making brandy and moreover export it to Russia and other countries of CIS. He noted that a half-liter bottle of Armenian cognac produced with due technology can not cost 3-4 USD, obviously it is a counterfeit product or a poor quality drink. The interlocutor mentioned that today the producers of true Armenian brandy face a difficult situation as buying capacity of the population drops both in Armenia and in the partner countries, they have also faced devaluation of Russian Ruble, of which producers of counterfeit products benefited.