Thursday, January 12 2017 19:42
Alina Hovhannisyan

Expert: Armenians prefer national wine to imported ones

Expert: Armenians prefer national wine to imported ones

ArmInfo. Consumption of  Armenian wine grew by 30% in numerical terms in 2016, Head of the  Winemakers' Union of Armenia Avag Harutyunyan said at a press  conference on January 12 noting that this dynamics has been  registered for 7 years already. 

''In 2011 Armenia held 3-5 place in the world by consumption of  vodka. Today, Armenians prefer wine of local production. Segment of  our wine is gradually growing on the local market'', he stressed. 

According to the expert the current trend is first of all caused by  reduction of economic activity, which influenced on drop of  consumption of imported wines, secondly, increasing trust of  consumers of the national product, particularly they started to buy  wine costing $5- 6 having no doubts about its quality, which led to  reduction of imports.

''Since 2013 share of imported wines dropped on the Armenian market  to 200 thsd bottles in average versus 500 thsd bottles in  2003-2004'', he noted. At the same time Harutyunyan informed that  Georgian wine comprises only 5 thsd of the above-mentioned 200thsd  bottles of imported wine. ''However, the share of Georgian wine is  sharply growing in other markets'', he stressed. 

According to the Armenian Customs Service, in the first half of 2016,  Armenia exported 780 thsd liters of wine (up 25% versus H1 2015).  Throughout 2015, wine exports dropped by 29% to 1.5 mln liters versus  50% rise a year before. In Jan-Nov 2016, the wine output totaled 5.8  mln liters (up 15.6% versus Jan-Nov 2015 and down 2.1% versus Jan-Nov  2014).

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