ArmInfo. Converse Bank summed up the results of joint #ConverseVisaWeekend with Visa and presented gifts to Visa cardholders who made non-cash purchases for the maximum amount. As the press service of the Bank told ArmInfo, three cardholders received iPhone7 phones, nine received cash prizes of 100,000 AMD, and 50 active participants were presented with incentive prizes.
"This is another joint action with Visa, held to stimulate non-cash payments. Cooperation will be sustained. Soon we will come up with a new joint profitable proposal, "the Bank's official statement says.
Within this campaign, launched in May this year, Converse Bank offered its customers to make non-cash payments / purchases by Visa card before August 10 with the subsequent possibility of winning prizes.
According to the Analytical Survey "Armenian Banks in the Card Business", prepared by ArmInfo News Agency, Converse Bank, as for the total number of active cards, and the number of Visa is included in the TOP-5. By April 1, 2017, the bank has increased the number of Visa by 16% per annum - up to 47.2 thousand units. In the total number of active cards of the bank, Visa accounts for 30%. The volume of plastic transactions Converse Bank increased by 10.5% in 2016 to201.2 bln AMD, having risen on this indicator from the 3rd to the 2nd position. As of April 1, 2017, the Bank has 103 ATMs and 637 own POS terminals, with annual growth of 5.1% and 26%, respectively. Converse Bank issues and also serves Visa and MasterCard on a par with local ArCa cards.