ArmInfo. In the year of the 130th anniversary of Armenian brandy production, the Yerevan Brandy Company (YBC) presented a new unique product ARARAT Single Cask, a 57% strength brandy, issued in strictly limited quantities and numbered bottles.
"This is an absolutely unprecedented case in the history of Armenian brandy," said Hamlet Antonyan, director of production at the YBC, on 6 October, presenting a new product prepared solely from premium brandy spirts obtained and held in the unique climatic conditions of the Tavush region of Armenia. "We are proud to be able to personally present our new solution, which absorbed the strength of will and endurance of the inhabitants of the Tavush region, known for its cool climate and crystal clear air, which gives spirits an exceptional subtlety and unique organoleptic characteristics, worthy of enjoyment in a pure, non- profitable form. The character of this drink is manifested in deep woody and smoky notes with a soft touch of vanilla and spicy cinnamon," he stressed.
A. Antonyan noted that ARARAT Single Cask passed a single process of double distillation and is kept in one barrel without further blending. He stressed that this is the only product from the entire line of ARARAT, the past stage of cold filtration, which allows you to save even more notes of flavor and emphasizes the authenticity of the drink.
For the limited edition ARARAT Single Cask, which includes only 1440 bottles, the masters of the Yerevan Brandy Factory selected only three barrels. For each of the bottles of the innovative series, a specially invited calligrapher from Matenadaran manually applied a unique number indicating the barrel in which alcohol was maintained. He also said that the expert commission called the unique shade of ARARAT Single Cask "the color of the autumn Armenian sunset."
Responding to the question of ArmInfo, Antonyan noted that the realization of the drink is provided only within the domestic market. In particular, he informed that from 1 November connoisseurs will be able to purchase ARARAT Single Cask in Duty Free, and from December 1 - already in the retail trade network of Armenia. The preliminary cost of an exclusive drink is estimated at 90,000 AMD per bottle. According to Antonyan, the drink is suitable for consumption both as an aperitif (with ice or preliminary cooling of a glass) and a digestive.
The quintessence of the new product of the YBC, according to the head of production, was the luxury of minimalism and the Kraft concept, which was reflected in modern wooden packaging. "The composition of the labels frames the bottle with the iconic outline of Mount Ararat and emphasizes the luxurious color of the drink," he remarked.
As noted in the message of YBC on the entry of a new product to the market, throughout the history of brandy-making Armenian masters found the courage to push creative boundaries and act with avant-garde solutions for their times, which soon became an unchanging canon. Thus, at the beginning of the last century, Mkrtich Musinjants created the first Armenian brandy, having determined the triumphant future of Armenian brandy, several decades later, in the middle of the 20th century, the patriarch of Armenian brandy-making, Margar Sedrakyan, proposed a revolutionary idea to add distilled water to cognacs. The idea, which was innovative for its time, later became the golden rule of Armenian brandy making. ARARAT Single Cask is a harmonious continuation of the innovations of ARARAT, offering the connoisseur of the whole exquisite new drink, which metaphorically can be called a "single brushstroke" made in the technique of the shortest way from a barrel to a glass.
The legendary Armenian brandy ARARAT is produced at the Yerevan Brandy Factory using traditional technology, the foundations of which were laid back in 1887 by the brothers Vasily and Nerses Tairyants. When creating brandy, only high-quality Armenian grapes of endemic varieties and crystal-clear spring water are used. Precious brandy alcohols ARARAT are aged in barrels from the age-old Caucasian oak, made in the Cooper's own cooperative workshop. In 1998, the Yerevan Brandy Factory entered the international company Pernod Ricard, the world leader in premium alcohol.