Monday, January 29 2018 16:12
Alina Hovhannisyan

VTB Armenia Bank is the most known brand in Armenia

VTB Armenia Bank is the most known brand in Armenia

ArmInfo. In December 2017, the Institute for the Study of Public Opinion and Marketing "IPPE Research" conducted a study "Knowledge of VTB Brenda in the Local Market", following which VTB Bank (Armenia) continues to be the most recognizable bank in Armenia, according to the press service of the Bank.

The survey, which was conducted on a random sample, involved 1,200 citizens aged 18 to 55 from Yerevan and four major cities in Armenia (Vanadzor, Gyumri, Armavir and Dilijan).

In the course of the study, the Top of Mind indicator was revealed - the level of spontaneous brand awareness (the first bank that respondents mention), according to which VTB Bank (Armenia) ranks first.  The indicator of Top of Mind Bank VTB (Armenia) has been steadily growing since December 2014, and in 2017 recorded the highest level (22.4%).

The results of the research show that VTB Bank (Armenia) is the leader in all parameters of brand recognition both in Yerevan and in regional cities. VTB Bank (Armenia) continues to lead in terms of total spontaneous knowledge (67.02%), knowledge with a hint and MA Index characterizing the brand position that it occupies in the mind of the consumer - 63.8% of respondents mention VTB Bank (Armenia) first ).  The Bank also continues to excel by the coefficient of satisfaction, and 19.9% of respondents consider VTB Bank (Armenia) their main bank.

"VTB Bank (Armenia)" CJSC became a participant of the international financial group VTB in April 2004.  At present, VTB Bank, the second largest bank in Russia, owns 100% of VTB Bank (Armenia). The Bank is traditionally one of the leaders of the banking system of the Republic of Armenia in terms of key indicators. VTB Bank (Armenia) holds the first place in the coverage of the branch network - 67 units with presence both in the capital and in all regions of the country.

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