Tuesday, January 30 2018 19:08
Alina Hovhannisyan

Armenian winemaker calls on Argentinean billionaire Eduard Ernekian to share the brand "Karas"

Armenian winemaker calls on Argentinean billionaire Eduard Ernekian  to share the brand "Karas"

ArmInfo. The founder of the  winery Zorah, an Italian businessman of Armenian origin Zorik  Gharibyan addressed an open letter to the owner of "Tierras De  Armenia" CJSC Eduard Ernekian with an appeal to share the brand  "Karas". Previously, the Karas Vines plant belonging to Ernekyan sued  the Armenian Ministry of Economy, so that the agency banned the use  of the word "Karas" (Pitcher) on the labels of the products of other  Armenian winemakers.

According to Gharibyan, "Karas Vines" CJSC, wishing to prohibit  Armenian winemakers from using this word, is trying to monopolize  what historically is common, as wine has been kept in karas from time  immemorial in Armenia. This is the oldest tradition of Armenian  winemaking and part of the country's cultural heritage. That is why  he considered absurd attempts to privatize the word "Karas".  Moreover, the company "Karas Vines" itself prepares wine on other  technologies without the use of carats.

Such a way of behavior of the company "Karas", Gharibyan called the  letter disrespectful of the history.  "This is a typical  entrepreneurial swagger, indicative of short-sightedness," he  stressed. In this connection, Gharibyan cited the example of  neighboring Georgia, where the Georgian Kvevri, similar to the  Armenian karasas, received the status of UNESCO's subject cultural  heritage.

Turning to E. Ernekian, the winemaker noted that the development and  prosperity of winemaking in Armenia can be achieved only through  unity, common cooperation, farsightedness, and, most importantly, in  the recognition and respect of the cultural and historical heritage.  "The only victim in this matter will be the future development of  Armenian winemaking. And I ask, what do you advocate - for division  and disagreement or for the strength of unity?", concluded Z.  Gharibyan in the letter.

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