ArmInfo. Over the next 2-3 years, the volume of brandy production in Armenia will decrease, chairman of the Union of winemakers of the Republic of Armenia Avag Harutyunyan stated in an interview with ArmInfo. The expert determined his opinion by the policy of the government, which will be aimed at withdrawing from the market unfair producers of this noble drink and completely eliminating counterfeit.
At the same time, Arutyunyan noted that in the future we should expect a sharp jump in brandy production, since, as he explained, manufacturers will have high-quality competitive products.A completely different picture will be observed in the wine industry of Armenia. According to him, the next 5 years we must expect a continuous dynamic growth of wine production, after which the situation will stabilize and the growth will not be so intense. According to him, Armenian winemakers will face two main challenges - limited land resources and the need for a serious struggle with phylloxera."Because of phylloxera, we need to plant vineyards with American roots, then we will be vaccinated. That is, it will require significant resources, which the farms simply do not have. According to him, today about 15 thousand hectares of vineyards need reconstruction, as many need to be planted again.To break a vineyard with an area of 1 ha today costs $ 40,000.
Returning to the history of winemaking in Armenia after independence, Harutyunyan noted that wine he said.But at the same time, he noted that wine exports are growing mainly due to the diaspora.
Therefore, manufacturers have no special motivation to improve the quality and competitiveness of their products. In this vein, Harutyunyan noted that the diaspora is represented by an average of 3 million families who have enough friendly ties to expand the "audience of fans" of Armenian wines if they would be at a qualitatively high level. "Thus, we have quite large opportunities and a wide untapped sales potential," he concluded.