Thursday, November 7 2019 19:08
Naira Badalian

"Designed in Italy, Made in Armenia" - "Ceramisia" Armenian-Italian  joint venture production was opened in Armenia

"Designed in Italy, Made in Armenia" - "Ceramisia" Armenian-Italian  joint venture production was opened in Armenia

ArmInfo. "Ceramisia", an enterprise for the production of ceramics, was opened in Armenia, within the framework of a joint investment project of MultiGroup and  Italian Stonewar holding. The opening ceremony was attended by the  Prime Minister of Armenia Nikol Pashinyan, Italian Ambassador to  Armenia Vincenzo Del Monaco, head of the MultiGroup concern and  leader  of the Prosperous Armenia party Gagik Tsarukyan, officials,  diplomats, MPs and businessmen.

According to the Italian diplomat, the message of the Armenian prime  minister on promoting economic activity in the republic found its  echo in Italy, which was evidenced by the opening of a new enterprise  "The product of cooperation between businessmen of the two countries  will be issued with the mark "Designed in Italy, made in Armenia," he  said.

According to Federico Polidori Vice President of Ceramisia Italy, a  year ago they could not think that the company would open an  enterprise in Armenia. The holding planned to build a ceramic factory  in neighboring Georgia, but in January of this year. Gagik Tsarukyan  called on his Italian colleagues to think about the implementation of  the project in Armenia. "Within 4 months, we agreed on a common  goal," he said.

In a very short period of time, businessmen managed to do a great job  - to build a factory from scratch, to equip the management team of  the enterprise from Italy, the employees themselves - about 35 people  - managed to undergo retraining there. Today, investments in the  project are estimated at 30 million euros, but Italians are ready to  expand them, and by February 2020 the number of employees will be  increased to 350-500 people. "I hope in a year we will gather at the  same place to state that Armenia has chosen the right path to attract  foreign investment," Federico Polidori said.  According to Executive  Director of Multi Group Concern Sedrak Arustamyan, the management of  the enterprise plans to increase the number of employees to 1000  people in a year.

It should be noted that in Italy "Ceramisia" is considered one of the  largest national ceramic companies in the production of home and  hotel ceramic tableware. Ceramisia has been represented in many parts  of the world for many years, including the United States, the United  Arab Emirates, and Asian countries. The company plans to open its  plant in Russia. "Ceramisia" brand ceramic dishes are closely  connected with the Italian tradition, where the basic elements of the  old artisan type are preserved, based on new technological  developments, materials and finishing methods.  The international  group of companies Italian Stoneware is based in the town of Citta di  Castello, province of Perugia. It has offices in Dubai, New York,  Seoul, Moscow and Hong Kong. According to Italian business sources,  the market for Italian ceramic products shows a steady growth of 5-6%  per annum. 

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