Saturday, November 16 2019 14:40
Alina Hovhannisyan

ARARATBANK launched a mobile application ARARAT Mobile within the  digital strategy

ARARATBANK launched a mobile application ARARAT Mobile within the  digital strategy

ArmInfo.On November 15, the Yans Club restaurant in Yerevan hosted the presentation of the updated ARARATBANK mobile application - ARARAT Mobile, which,  according to the acting Chairman of the Management Board Karen  Sargsyan,  is equipped with the best modern technologies and a  security system.

"For almost 3 years, the bank's team worked on the development of  this application, and today we can say that we have one of the best  mobile applications involved in the banking system of Armenia," he  said.

Sargsyan emphasized that the launch of the application is one of the  achievements of the Digital Bank strategy, which was announced a year  earlier. At the same time, he emphasized that ARARATBANK is  confidently developing two other strategic directions, in particular,  Classic Bank and Investment Bank, where significant achievements were  registered. In this regard, the acting Chairman of the Board as  successes in the part of the "Classic Bank" noted that ARARATBANK is  included in the TOP-3 of the banking system of Armenia in the number  of divisions, which number 60, of which a certain part is represented  in all customs points. "From the point of view of affiliates, there  is also a serious strategy. We have classified our divisions and have  financial supermarkets, which in itself is unprecedented for the  Armenian financial market", he said, noting that the bank will also  have 24/7 service points.  Answering the question of ArmInfo  correspondent, Sargsyan noted that within the framework of the  digital strategy, the bank intends to annually come up with new  interesting products and news in order to increase the convenience of  customer service. "This is the direction that should be permanently  developed. The world is moving towards digitalization. And we, I  think, in time began this process'', - said the acting chairman of  the board.

In turn, the head of the digital services department of ARARATBANK  Gayane Stepanyan noted that the ARARAT Mobile application, which has  undergone rebranding and redesign, has a very user-friendly interface  and is equipped with a security system that meets all international  standards.

"Today we cannot surprise with regard to online payment services, but  our ARARAT Mobile application has certain advantages," said  Stepanyan, noting that customers have the opportunity to register  online in the system, manage their accounts, and make transfers  (including from card to card), register in the queue to get offline  services directly at the bank, call and write to the support service,  get acquainted with the location of the bank's branches, and  generally get the whole range of services provided by the bank. She  also noted that the application can be used not only by bank  customers, since the system provides the ability to enter without  registration. "Maybe other banks provide similar services, but we  have a competitive tariff policy," the head of the department said.

In addition, she said, the process of registering new customers has  been optimized. In this vein, Stepanyan noted that by the end of the  year the Bank will provide an opportunity for online identification.

To recall, ARARATBANK OJSC has been operating since November 2005.  The majority shareholders of ARARATBANK as of July 1, 2019 one of the  largest oil traders in Armenia is the Flash company with a 72.33%  equity stake, Barsegh Beglaryan (a well-known entrepreneur, the head  of the Flash) - 22.62%, the Rural Impulse Fund II (part of the  Belgian Incofin Investment Management - Incofin IM) - 4.29%.

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