ArmInfo.On November 15, the Yans Club restaurant in Yerevan hosted the presentation of the updated ARARATBANK mobile application - ARARAT Mobile, which, according to the acting Chairman of the Management Board Karen Sargsyan, is equipped with the best modern technologies and a security system.
"For almost 3 years, the bank's team worked on the development of this application, and today we can say that we have one of the best mobile applications involved in the banking system of Armenia," he said.
Sargsyan emphasized that the launch of the application is one of the achievements of the Digital Bank strategy, which was announced a year earlier. At the same time, he emphasized that ARARATBANK is confidently developing two other strategic directions, in particular, Classic Bank and Investment Bank, where significant achievements were registered. In this regard, the acting Chairman of the Board as successes in the part of the "Classic Bank" noted that ARARATBANK is included in the TOP-3 of the banking system of Armenia in the number of divisions, which number 60, of which a certain part is represented in all customs points. "From the point of view of affiliates, there is also a serious strategy. We have classified our divisions and have financial supermarkets, which in itself is unprecedented for the Armenian financial market", he said, noting that the bank will also have 24/7 service points. Answering the question of ArmInfo correspondent, Sargsyan noted that within the framework of the digital strategy, the bank intends to annually come up with new interesting products and news in order to increase the convenience of customer service. "This is the direction that should be permanently developed. The world is moving towards digitalization. And we, I think, in time began this process'', - said the acting chairman of the board.
In turn, the head of the digital services department of ARARATBANK Gayane Stepanyan noted that the ARARAT Mobile application, which has undergone rebranding and redesign, has a very user-friendly interface and is equipped with a security system that meets all international standards.
"Today we cannot surprise with regard to online payment services, but our ARARAT Mobile application has certain advantages," said Stepanyan, noting that customers have the opportunity to register online in the system, manage their accounts, and make transfers (including from card to card), register in the queue to get offline services directly at the bank, call and write to the support service, get acquainted with the location of the bank's branches, and generally get the whole range of services provided by the bank. She also noted that the application can be used not only by bank customers, since the system provides the ability to enter without registration. "Maybe other banks provide similar services, but we have a competitive tariff policy," the head of the department said.
In addition, she said, the process of registering new customers has been optimized. In this vein, Stepanyan noted that by the end of the year the Bank will provide an opportunity for online identification.
To recall, ARARATBANK OJSC has been operating since November 2005. The majority shareholders of ARARATBANK as of July 1, 2019 one of the largest oil traders in Armenia is the Flash company with a 72.33% equity stake, Barsegh Beglaryan (a well-known entrepreneur, the head of the Flash) - 22.62%, the Rural Impulse Fund II (part of the Belgian Incofin Investment Management - Incofin IM) - 4.29%.