Tuesday, December 27 2011 16:59

In 2012 Unibank to introduce Salesforce.com customer relations management system


ArmInfo. In 2012 Unibank will introduce the customer relations management system of Salesforce.com, the world's leader in CRM and cloud computing.

The press service of Unibank reports that the CRM system helps to enhance the quality, to automate the sale and to improve the business.

The bank has already obtained the necessary licenses and equipment.

Retail banking and the quality of customer services are Unibank's priorities. The CRM system will help the bank to automate its lending procedures and to effectively assess its credit risks and will give it access to modern communication channels, including mobile banking.

"As one of the leaders in retail banking, we provide a wide range of banking services. The new system will help us to quickly respond to changes on the market. The main idea of Salesforce.com's system is that the customer is the center of the business," says Mesrop Hakobyan, Card Business Manager of Unibank.
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