Wednesday, October 10 2012 18:18
Winner of Summer with VTB campaign known
ArmInfo. The winner of VTB Bank (Armenia)'s Summer with VTB campaign is known: as a result of a draw among the bank's VISA card holders, Sergey Abovyan has won a tour for two to Greece.
This is the second such campaign. It lasted from June 15 to Sept 15, and during this period the number of the bank's VISA card holders grew by 80%, while the VISA card turnover grew by 40% (almost 6,000 transactions a day).
For the most active holders the bank had 100 prizes (50 certificates for buying domestic appliances and 50 certificates for receiving bank discounts).
The results of the campaign have shown that the most popular places for VISA card holders are supermarkets, clothing and domestic appliance shops.
"VTB Bank (Armenia) has always given high priority to its card business as plastic cards are one of the best bank products. Such campaigns help us to raise the awareness of our customers of VISA cards and simulate them to use the cards for buying goods and services. A similar campaign this winter was also a success. The winner got a ticket to UAE," Acting CEO of VTB Bank (Armenia) Yuri Gusev said.