ArmInfo. Armenian Card modernized the logo - the ArCa trade mark, with an up arrow on the letter A, marking the passed way of the National Unified Payment System (ENP) and successfully moving towards the set goals.
According to Armenian Card press service, blue and apricot color of the new logo symbolize peace and abundance, together meaning fruitful work aimed at sustainable development.
According to the source, the updated logo will first appear on the new issued ArCa chip cards, as well as on the Armenian Card website.
According to Armenian Central bank data, the number of cards to be circulated as of July 1, 2017 is 1.6 million, of which 533.6 thousand are local ArCa cards. The total volume of plastic transactions for the first half of 2017 almost reached 749 billion drams, with annual growth of 14.2%. As of July 1, 2017, there were 7184 POS-terminals in Armenia, of which 790 are located in head offices and branches of banks, as well as 1347 ATMs.
To note, the development of the market of bank cards in Armenia was started in March 2000. creation of the National Unified Payment System (ENP) Armenian Card (ArCa). Already in December 2000. "Armenian Card" CJSC became a principal member of the international payment system MasterCard Worldwide. Since 2001 Armenian Card acts as a processing center that provides, among other things, issuing and acquiring MasterCard Worldwide cards, acquiring Visa Int. Cards, having the status of a Member Service Provider (MasterCard) and a Third Party Processor (Visa Int.). In 2010, the ENP Armenian Card also acts as the processing center of the international payment system American Express (Third Party Processor). In early February 2013. "Armenian Card" CJSC completely modernized the software in accordance with international security requirements, opening a new era in the development of the Internet and mobile payments market in Armenia. By the end of 2014, the ENP Armenian Card announced the introduction of 3D secure technology. On June 3, 2016, an agreement of intent was signed between Armenian Card CJSC and Mir holding company, providing for mutual servicing of ArCa and Mir cards in the payment infrastructures of their participants. The launch of the pilot project was successfully completed in 2017, and already two banks - Ardshinbank and ACBA-Credit Agricole Bank started issuing ArCa-MIR co-brand cards.
