Wednesday, November 16 2011 21:12
Philip Kotler gives a master class on marketing to Ameriabank employees
ArmInfo. Philip Kotler, a well-known specialist of modern marketing, who has visited Yerevan on the margins of the project "Philip Kotler in Armenia 11.11.11", gave a master class on marketing to the employees of Ameriabank on Nov 15, which sponsors the organization of his lectures in Yerevan.
The press service of Ameriabank told ArmInfo that Kotler focused the audience's attention on the banking marketing and presented the modern approaches in this sphere.
Philip Kotler is a Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. Kotler has visited Armenia on the invitation of the Armenian Marketing Association.
To note, the short course of his lecturers cost almost 1000 USD. This did not allow many young marketing experts to attend the lecture of the marketing guru.
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