Thursday, January 19 2012 19:56
Anelik Bank demonstrates unprecedented growth of deposit portfolio
ArmInfo. Over 2011 Anelik Bank increased its credit portfolio of individuals by 65.4% to over 18.3 bln AMD. The press service of Anelik Bank told ArmInfo that over Q4 2011 this index grew by 21.2% or 3.2 bln AMD. Thanks to this, in 2011 the total deposit portfolio (individuals and legal entities) grew by 67.4% to over 20.5 bln AMD.
According to the source, the unprecedented growth of the deposit portfolio of individuals was ensured mostly due to the deposits "Reliable", "Trustworthy", and "Holiday", and the highest indices were fixed for the "Reliable" and "Trustworthy" deposits. The growth of the deposits of legal entities was ensured due to the "Accumulative" deposit.
"Being loyal to its strategy, in 2011 Anelik Bank offered deposit instruments, which met the needs of its customers. This is demonstrated by the 56% annual growth in the number of individual depositors, which is the evidence of the customers' confidence in the Bank", said Armen Arevyan, Head of the Advertising and PR Department of Anelik Bank.
According to Arevyan, in 2011 the Bank did not raise the interest rates of the deposits, retaining them at 12.5% for the AMD deposits and 9% for the USD deposits. The deposits of Anelik Bank have an important advantage: all the depositors have the right to take back their funds completely or partly if necessary and keep the interest for the relevant month.
The assortment of time deposits for individuals and the flexible tariff system contribute to the growth of deposits in both quantity and volume, Arevyan stressed. He added that in 2012 Anelik Bank is going to extend the range of flexible deposits, which will give an opportunity to the customers to manage the funds and savings more effectively.