ArmInfo. On March 28, the results of the joint action of VTB Bank (Armenia) and the international Visa payment system - #whendreamscometrue, which was held between November 15, 2017 and February 15, 2013 for all holders of Visa cards of VTB Bank (Armenia), were summed up.
As the press service of the Bank told ArmInfo, the draw was held at the Hilton Hotel and was broadcasted live on the page of VTB Bank (Armenia) on the Facebook social network. The winners were determined according to the principle of random sampling. The holders of 8 new iPad cards are VTB Bank (Armenia) cardholders: Hayk Hayrapetyan, Narek Gushchyan, Gor Makaryan, Arut Grigoryan, Amalya Kirakosyan, Tigran Margaryan, Hayk Stepanyan and Alvard Zakaryan. And the cardholders of the Bank: Yermine Amirbekyan and Armen Sargsian became the main prize-winners - happy owners of 2 tourist packages in Paris Disneyland (each for 2 persons).
"VTB Bank (Armenia) constantly conducts campaigns aimed at stimulating non-cash payments, the purpose of which is to increase interest in making card payments among cardholders of the Bank and increase customer loyalty. Every year there is a trend of growth in the number of customers making payments in a cashless way, which indicates the demand for the shares among customers," the Bank said in its official message.
According to the terms of the action, upon the completion of the campaign, 100 of the most active Visa card holders who during the action made non-cash payments in the amount of 300,000 drams or more at trade and service outlets of Armenia, abroad and on the Internet took part in the 8- iPad new and 2 main prizes - 2 tourist packages in Paris Disneyland (each for 2 persons).
According to the 16th edition of the analytical review "Armenian Banks in Card Business" prepared by NA ArmInfo, VTB Bank (Armenia) holds the leading position in terms of the number of active cards, both general and MasterCard and Visa, as well as the volume of plastic transactions. So, on October 1, 2017, the Bank has almost 334 thousand cards, of which over 181 thousand are MasterCard and about 153 thousand are Visa. For 9 months of 2017, the volume of plastic transactions on VTB Bank (Armenia) cards was 181.2 billion drams, of which about 93% or 167.2 billion are ATM transactions. The Bank managed to increase the volume of plastic transactions in the annual cut by 13.5%, and ATM transactions by 14%. Until 2013, VTB Bank (Armenia) issued and serviced only international VISA cards, and since September of that year, having become a full member of the international payment system MasterCard Worldwide, started issuing and servicing Cirrus/Maestro and MasterCard cards, along with servicing and local ArCa cards. VTB Bank (Armenia) has its own processing.
VTB Bank (Armenia) CJSC became a participant in the international financial group VTB in April 2004. At present, VTB Bank, the second largest bank in Russia, owns 100% of VTB Bank (Armenia). The Bank is traditionally one of the leaders of the banking system of the Republic of Armenia in terms of key indicators. The coverage of the branch network of VTB Bank (Armenia) has 67 branches with presence not only in the capital, but also in all regions of the country.