Wednesday, April 11 2018 19:09
Naira Badalian

Ara Khzmalyan: Armenia is comfortable to Russian tourist

Ara Khzmalyan: Armenia is comfortable to Russian tourist

ArmInfoRussia has always been and is considered the main tourist market of Armenia. Armenia still has something to show and pleasantly surprise the Russian tourist.  Executive director of the Armenian Tourism Development Fund Ara Khzmalyan stated in an interview with ArmInfo.

 

Mr. Khzmalyan, how can the Armenian tourist market be of interest to a Russian experienced tourist?

 

Armenia is attractive for the Russian tourist, first of all, for its hospitality. Here, Russians feel comfortable, also due to language barrier absence. Historical ties play an important role. That is, a Russian person in Armenia does not feel as foreigner: he is always welcome, he is always free in his behavioral manifestations. Russian tourists like Armenian cuisine, local wines and brandy. The Yerevan Brandy Factory (YBC) constantly organizes cultural evenings with the participation of authoritative people from Russia, which contributes to the improvement of the general knowledge about Armenia.

 

Certain steps have already been taken to stimulate the tourist flow to Armenia. Since February 23, 2017, Russian citizens have been able to enter Armenia through their internal passports. In 2016 453.5 thousand tourists arrived against 443 thousand a year earlier, then in 2017, Armenia was visited by 584,6 thousand tourists from Russia, more than 50 thousand of them by internal passports. At the same time, Armenia still has much to do to attract tourists from Russia.

 

After all, in an way, when speaking about Russian market, we understand Moscow and St. Petersburg.  However, Russia is a huge, including northern, very rich regions. In order to attract a tourist from the North, we plan to implement serious marketing projects.

 

First, we decided to activate the Armenian community in the Russian North: organize presentations for representatives of the tourism industry, showing potential tourists all the charms of Armenia - restaurants, cultural institutions, city life, historical and natural sights. We believe that all this should be told and shown, and I am confident that this will be of great interest to a potential tourist, especially a resident of the northern regions.

 

At this stage, we are working with the Tashir Group, which provides us with a platform for outdoor advertising (banners, commercials) in all cities where they have relevant sites. I think that by May promo videos will be shown in Russian cities.

 

In the issue of stimulating the interest of the tourism industry in relation to Armenia, we are focusing, among other things, on harnessing the potential of the Armenian Diaspora in Russia, and this is not only the financial assistance of patrons of Armenian origin, but also the well-deserved reputation of famous Armenians in business and cultural life in Russia. All this is the best advertising, promoting the recognition of Armenia.

 

In September 2018, we plan to launch a tourist project "Russian Footprint", which is aimed at deepening the sense of comfort of a Russian tourist in Armenia. To this day, when we talked about the comfort of a tourist, we basically meant infrastructural elements. But the very concept of "comfort", in the first place, presupposes its psychological component. Thus, introducing the Russian culture in Russian territory, the objects of cultural heritage, stored in our museum funds, we provide him with psychological and mental comfort. In the same Matenadaran ancient Slavic manuscripts are kept, in the National Gallery there is a unique collection of works by Russian artists. That is, to show it all, to present it, and I am sure that it can become a source of additional comfort for a Russian person.

 

The presentation of this tourist product will be held with the support of the leadership of the State Russian Museum of St. Petersburg. We found a very interesting clue for this: it turns out that the director of the Russian Museum, Alexander Miller (supervised the museum in 1918-1922), in 1914-1916, worked on the creation of the ethnographic department of the Russian Museum, and in 1916 from Vaspurakan, Van (Western Armenia . Ed.) moved to St. Petersburg a lot of Armenian artifacts. They were kept for a long time in the Russian Museum, after the creation of the Ethnographic Museum much was transported there.  And it turns out that it is in the current year - 2018, when the 100th anniversary of this event is celebrated - that we have the opportunity to implement the "Russian Footprint" project. In addition, an exhibition of works by Armenian artists, which are stored in the museum's funds, is also planned. Within the framework of the event, with the assistance of the Tourism Committee of St. Petersburg, we plan to collect the entire tourist industry.

 

Mr. Khzmalyan, are there plans to create Armenian cultural centers in various regions of Russia that would act on a permanent basis and, perhaps, would go out on self-reliance? After all, it is one thing to develop a tourist product and to show promotional videos within a year, and it is quite another to work permanently in this direction.

 

For now we plan to create information centers. For example, in Surgut, where there is a very strong Armenian community. This will allow to permanently inform these cities. As for cultural centers, we can say that many cities in Russia already have such centers, but there are certain gaps with the coordination of their activities. There is a task to expand their functions, organize the work more professionally - that is, put them on the right track, because today they work in the format of "amateur clubs." We did not have time to work seriously with them, since we focused on the organization of the work of information centers in Russia and on the territory of Armenia, which will assist the Tourism Development Fund in consolidating the tourist potential of a particular city or region, becoming a branch of the Foundation. It is through the information centers that we plan to receive the necessary messages - that interests It is very important for planning further steps, but we will also work on reorientation of cultural centers operating in Russian cities, because the purpose of our fund is the implementation of professional marketing activities and the creation of a network , capable of working on this, and, since public funds are not enough for this, we have already secured the support of patrons. By the end of the year we will be able to present a more concrete picture.

 

I emphasize that the main mission of the Foundation is not to establish contacts in the B2B format - Armenian and Russian tour operators somehow work with each other, but in a global sense to raise the recognition of Armenia as a tourist destination. Basically, it was with this mission that the Foundation was established.

 

If you try to make a portrait of a Russian tourist in Armenia - what is he like? How he looks and behaves ...

 

Our research shows that mostly young people come to Armenia. They visit Armenia by families, as part of corporate leisure, when they are going to be friends. We realized that in parallel with the increase in the level of recognition of Armenia as a tourist destination, people began to visit the republic themselves - without the help of tour operators - they themselves book rooms in hotels, make their own itinerary. That is, we must seriously work on them - on individual tourists.

 

In addition, a Russian tourist in Armenia is a tourist with an average and high income level. He knows Europe very well, travels a lot and therefore is interested in new directions, because he is tired of European attractions. He is interested in a warm, easy communication with the common people. He is also interested in adventure and ski tourism. In this regard, we do not compete in the international price market - Armenia positions itself in nature, culture and people.

 

As a result of the planned PR actions, how much do you plan to increase the flow of tourists from Russia to Armenia?

 

For today it is very difficult to calculate, because we have a serious work in terms of statistics. The State Committee for Tourism is currently taking this task very seriously and is trying to improve the statistical data system, since only having accurate statistics on our hands, we can more effectively plan further steps. I think before the end of 2018, the system will be ready.

 

At the same time, do not think that we are concentrated only on the Russian market. We participate in many authoritative tourist exhibitions, we organize Road Show, presentation in various cities of the world. We are doing serious work to diversify the market, we will soon create a network of our representatives who will work on marketing activities. That is, with the support of our philanthropists, with reasonable state policy and professional implementation of the planned policy, I am sure that we will achieve great success in the sphere of tourism.

POST A COMMENT
Input digits     


News
Breeding poultry farm Breeding poultry farm "Arzni" does not recognize the decision of the  regulator and will appeal against it
Ardshinbank is the winner of Eikon Award 2018 by Thomson ReutersArdshinbank is the winner of Eikon Award 2018 by Thomson Reuters
Tatul Manaseryan: The modest figures included in the country`s budget  for 2019 may be exceededTatul Manaseryan: The modest figures included in the country`s budget  for 2019 may be exceeded
The state initiative on amnesty of bad loans fines did not prevent  increase of overdue loans The state initiative on amnesty of bad loans fines did not prevent  increase of overdue loans 
Armenian government is negotiating to attract a new operator of  Teghut field development projectArmenian government is negotiating to attract a new operator of  Teghut field development project
In a month world`s largest semi-closed greenhouse will be  commissioned in Armenia In a month world`s largest semi-closed greenhouse will be  commissioned in Armenia 
T.Avinyan: The Government is open for cooperation and encourages  active dialogue and interaction in all areas T.Avinyan: The Government is open for cooperation and encourages  active dialogue and interaction in all areas 
EBRD is interested in implementing new projects in the field of  renewable energy in ArmeniaEBRD is interested in implementing new projects in the field of  renewable energy in Armenia
Ameriabank is recognized by Thomson Reuters as the winner in the  category Ameriabank is recognized by Thomson Reuters as the winner in the  category "The Most Active User of the FXT Platform"
Energy Week 2018 Investment Forum to be held in YerevanEnergy Week 2018 Investment Forum to be held in Yerevan
Central Bank of Armenia preferred to maintain the refinancing rate at  6%Central Bank of Armenia preferred to maintain the refinancing rate at  6%
Pashinyan: A number of foreign investors show interest in building  copper smelting plants in Armenia Pashinyan: A number of foreign investors show interest in building  copper smelting plants in Armenia 
SRC Deputy Head: Armenian tax authorities will take measures to  increase non-cash turnover in 2019SRC Deputy Head: Armenian tax authorities will take measures to  increase non-cash turnover in 2019
Nikol Pashinyan: The North-South Road must be built according to the  highest quality standardsNikol Pashinyan: The North-South Road must be built according to the  highest quality standards
Iranian``Ariana Tunnel Dam Co.`` company presented preparatory work  for construction program of Bagratashen bridgeIranian``Ariana Tunnel Dam Co.`` company presented preparatory work  for construction program of Bagratashen bridge
From January 1, 2020, Armenia plans to introduce a system of total  declaration of incomes of citizensFrom January 1, 2020, Armenia plans to introduce a system of total  declaration of incomes of citizens
Beeline launched a mass texting service for corporate clientsBeeline launched a mass texting service for corporate clients
Ministry of Finance: Armenia should not hope for the possibility of  writing off part of the state debt by creditorsMinistry of Finance: Armenia should not hope for the possibility of  writing off part of the state debt by creditors
Agreement on construction of a new unit with combined gas cycle  signed in YerevanAgreement on construction of a new unit with combined gas cycle  signed in Yerevan
Armenia and Georgia discussed Armenia and Georgia discussed "Friendship" border bridge construction  project 
Armswissbank was granted market maker status on the first INECOBANK  dollar bonds- late information Armswissbank was granted market maker status on the first INECOBANK  dollar bonds- late information 
Armenia will create its own database of grape varietiesArmenia will create its own database of grape varieties
EDB: In the short term, we should expect a further slowdown in the  growth of the Armenian economyEDB: In the short term, we should expect a further slowdown in the  growth of the Armenian economy
VWFA study: Several tens of autochthonous grape varieties revealed in  ArmeniaVWFA study: Several tens of autochthonous grape varieties revealed in  Armenia
Minister: Artsakh`s budget in 2019 may be surplusMinister: Artsakh`s budget in 2019 may be surplus
New strategy of Armenia`s mining industry is directed against  New strategy of Armenia`s mining industry is directed against  "offshore hide-and-seak" and aimed at revealing the real owners of  companies
PRC Ambassador: Chinese company Sinohydro Corporation is ready to  take part in the construction of PRC Ambassador: Chinese company Sinohydro Corporation is ready to  take part in the construction of "North-South" in the next phase -  Tranche-4
Relevant committee of NA recommended the draft budget for 2019 for  adoptionRelevant committee of NA recommended the draft budget for 2019 for  adoption
Construction of a complex for IT companies is planned in YerevanConstruction of a complex for IT companies is planned in Yerevan
Converse Bank initiated the first SME Banking Club seminar in ArmeniaConverse Bank initiated the first SME Banking Club seminar in Armenia


Exchange rates
15.11.2018
RUB7.310.10
USD487.27-0.69
EUR549.69-0.24
GBP622.97-9.72
CAD368.45-0.10
JPY42.980.14
CNY70.22-0.09
CHF483.930.66

Experts
Association of Organic Agriculture is being created in ArmeniaAssociation of Organic Agriculture is being created in Armenia
Pailak Tadevosyan: Governments change in Armenia, but taxation  approaches do not changePailak Tadevosyan: Governments change in Armenia, but taxation  approaches do not change
Rouben Indjikian: Everyone should follow the established unified and fair rules of the gameRouben Indjikian: Everyone should follow the established unified and fair rules of the game
Mher Arakelyan:  Armenia`s payment business has great prospectsMher Arakelyan:  Armenia`s payment business has great prospects
Rating-Agentur Expert RA GmbH and AmRating issued an industry report  on Armenia`s banking systemRating-Agentur Expert RA GmbH and AmRating issued an industry report on Armenia`s banking system
Igor Nazaruk: Each planted sprout has the right to a successful prospect if it is cherished and taken care ofIgor Nazaruk: Each planted sprout has the right to a successful prospect if it is cherished and taken care of
Ara Khzmalyan: Armenia is comfortable to Russian touristAra Khzmalyan: Armenia is comfortable to Russian tourist
The Armenian delegation to the US followed the advice of President TrumpThe Armenian delegation to the US followed the advice of President Trump
Outflow of population and passivity of the Diaspora pushes property prices downOutflow of population and passivity of the Diaspora pushes property prices down
Finombudsman: Amendments to the Civil Code on the imposition of fines and penalties will reduce the number of outstanding loans and  non-creditworthy consumersFinombudsman: Amendments to the Civil Code on the imposition of fines and penalties will reduce the number of outstanding loans and non-creditworthy consumers
Vahan Shakaryan: If we promote Armenia, the promotion of economic sectors will not be a run with obstacles, but a light run for short distancesVahan Shakaryan: If we promote Armenia, the promotion of economic sectors will not be a run with obstacles, but a light run for short distances
Gagik Aghajanyan: There is no need to look for alternatives - it is necessary to work and develop actual   directionsGagik Aghajanyan: There is no need to look for alternatives - it is necessary to work and develop actual   directions
Vitaly Nesis: Armenia is very promising from the geological point of viewVitaly Nesis: Armenia is very promising from the geological point of view
The market of OSAGO goes into virtual spaceThe market of OSAGO goes into virtual space
Ishkhan Mkhitaryan: ArCa and Mir complete the technological part of the project of interaction, business for banksIshkhan Mkhitaryan: ArCa and Mir complete the technological part of the project of interaction, business for banks
The second stage of implementation of the program for prolonging the lifetime of the power unit N2 of the Armenian NPP beginsThe second stage of implementation of the program for prolonging the lifetime of the power unit N2 of the Armenian NPP begins
Successful business is forging for years - to the jubilee of IC Successful business is forging for years - to the jubilee of IC "INGO Armenia"
Armen Shahnazaryan: The double increase in the insurance portfolio of EIAA ICJSC by the end of 2018 is quite feasibleArmen Shahnazaryan: The double increase in the insurance portfolio of EIAA ICJSC by the end of 2018 is quite feasible
Expert: Real estate market of Armenia started demonstrating weak  signs of recovery in I half-yearExpert: Real estate market of Armenia started demonstrating weak signs of recovery in I half-year
Amulsar: Ecology and РeopleAmulsar: Ecology and Рeople

Search by date

Government Bonds

 

ISIN AMGB1029A250
Auction ID AMGB1029A250A
Date 12.05.2017
Issue date 29.10.2015
Issue volume (AMD) 50 000 000 000
Maturity date 29.10.2025
Coupon year yield 11.00%
Auction volume (AMD) 1000 000 000 - 2.000 000 000
Auction date 12.05.2017
DLS
Total amount (AMD) 1 000 000 000
Amount of the total bids (AMD) 787 200 000
Amount of the total accepted bids (AMD) 787 200 000
Cut of yield (%) 10,6447
Weighted avrage yield (%) 10,6447
Auction max  yield (%) 10,6447
Auction min  yield (%) 10,6447
Number of participants 5
ArmEx

 

СПРОС (Покупка)

USD

Средневзв. Цена

482,00

ПРЕДЛОЖЕНИЕ (Продажа)

  USD

Средневзв. Цена

-

СДЕЛКИ

USD

Цена откр.

482,00

Цена закр.

482,00

Мин. Цена

482,00

Макс. Цена

482,00

Ср/взв. Цена

482,00

-0.16

Кол-во сделок

1

Объем (инвал.)

200 000

0бъем (драм)

96 400 000

Commented
Veolia Jur: Regulatory charges are false and unfoundedVeolia Jur: Regulatory charges are false and unfounded
Armenian Prime Minister: We are gaining momentum for economic takeoffArmenian Prime Minister: We are gaining momentum for economic takeoff
By the end of 2018, By the end of 2018, "Galburdjian Group" will launch the production of  sesame oil in Armenia
Expert: Armenia has a problem with effective use of water resources,  rather than small hydropower stationsExpert: Armenia has a problem with effective use of water resources,  rather than small hydropower stations
Investment forum Investment forum "Energy Week 2018" to be held in Armenia
Expert: It is necessary to start implementing the program for the  construction of a new nuclear unitExpert: It is necessary to start implementing the program for the  construction of a new nuclear unit
The updated feasibility study of construction project of electricity transmission line Armenia- Georgia will be ready by the end of the year - the Ministry of EnergyThe updated feasibility study of construction project of electricity transmission line Armenia- Georgia will be ready by the end of the year - the Ministry of Energy
Eurasian Development Bank wishes to expand its activities in ArmeniaEurasian Development Bank wishes to expand its activities in Armenia
$ 100 million to be invested in repatriation project Build Armenia$ 100 million to be invested in repatriation project Build Armenia
FRV: Armenia`s growing desire to increase renewable energy sources is  a decisive factorFRV: Armenia`s growing desire to increase renewable energy sources is a decisive factor
Suren Papikyan: It`s safe now to do business in Armenia, assures  Armenian MinisterSuren Papikyan: It`s safe now to do business in Armenia, assures  Armenian Minister
Armenian state debt started reducing up to $6.7 bln to June 1 2018Armenian state debt started reducing up to $6.7 bln to June 1 2018
Minister: Implementation of program on liberalization of the electric  power complex of Armenia will be completed within the next two yearsMinister: Implementation of program on liberalization of the electric  power complex of Armenia will be completed within the next two years
Nikol Pashinyan: In a number of cases after paying fines and  penalties the borrowers will be allowed to take new loan Nikol Pashinyan: In a number of cases after paying fines and  penalties the borrowers will be allowed to take new loan 
German bank KFW urges Armenia to build power line in the direction to  GeorgiaGerman bank KFW urges Armenia to build power line in the direction to  Georgia
Anna Chobanyan-one of most likely candidates for new Head of General  Department of Civil Aviation Anna Chobanyan-one of most likely candidates for new Head of General  Department of Civil Aviation 
IFAD confirms its readiness to develop and implement new joint programs with Armenia`s Agriculture MinistryIFAD confirms its readiness to develop and implement new joint programs with Armenia`s Agriculture Ministry
Rosselkhoznadzor asks not politicize the issue of deliveries of tomatoes from Armenia to RussiaRosselkhoznadzor asks not politicize the issue of deliveries of tomatoes from Armenia to Russia
Armenian nuclear power station has a resource for work for another 30  yearsArmenian nuclear power station has a resource for work for another 30 years
Premier: Construction of a new nuclear power plant in Armenia is one of the priorities of the new government of the countryPremier: Construction of a new nuclear power plant in Armenia is one of the priorities of the new government of the country
In Armenia, an online service has been activated that allows  calculating the cost of customs clearance of a carIn Armenia, an online service has been activated that allows calculating the cost of customs clearance of a car
Gyumri programmers won on hekaton Gyumri programmers won on hekaton "Innovative ideas for tourism development"
Armenian Lori opens a large international ski resortArmenian Lori opens a large international ski resort
A number of light and alcohol industry enterprises of Armenia will be  provided with state supportA number of light and alcohol industry enterprises of Armenia will be provided with state support
Expert: The attitude of Armenian public to the nuclear power industry is demonstrated not by the promiseExpert: The attitude of Armenian public to the nuclear power industry is demonstrated not by the promise
Expert: The biggest gap in procurement legislation is the lack of an institution for accountability for its violationExpert: The biggest gap in procurement legislation is the lack of an institution for accountability for its violation
Maxim Sokolov: Russian Federation remains the main trade partner of  ArmeniaMaxim Sokolov: Russian Federation remains the main trade partner of Armenia