Saturday, March 17 2018 14:06
Alina Hovhannisyan

State Committee for Tourism of Armenia intercepts Georgia`s initiative of "wine tourism"

State Committee for Tourism of Armenia intercepts Georgia`s  initiative of "wine tourism"

ArmInfo. As part of the Silk  Road Initiative, Armenia intends to position itself as the country  that is the birthplace of wine. The chairman of the State Tourism  Committee Zarmine Zeituntsyan stated this during a press conference  on March 17.

She explained that after the declared desire of Armenia at the  meeting of the UN World Trade Organization to lead the working group  on the implementation of the Wine Route initiative in the framework  of the Silk Road in October 2017, with the assistance of the  Smithsonian University, a concept for the development of ecotourism  (wine tourism) was developed. The head of the State Committee  informed that the concept will be sent to the tourist agencies of the  countries participating in the Silk Road for acquaintance. When the  list of countries that approved their decision to join this  initiative is received, according to Zeytuntsyan, the working group  will start implementing the strategy of the "Wine Route" and the  creation of a corresponding fund.

"In fact, this is a great incentive primarily for the development of  tourism in Armenia, because as of today we attach special importance  to the promotion of inter-regional tourism. In the domestic market,  we have already begun to work on the development of wine routes, and  today we are given the opportunity to expand the borders within the  Silk Road and enter the interregional space," she said.

It is noteworthy that the wine route, according to Zeytuntsyan, is  not limited to visits from one winery to another, but represents the  full integration of the communities. "We want to provoke a wide  interest of the tourist to our country through wine, in particular,  its culture, history, community development. And we will offer such a  development strategy to those countries that will also become members  of the wine route, she concluded.

In particular, Zeytuntsyan noted that according to the results of  2017, among countries-participants of the Silk Road according to the  version of the TripAdvisor website, Armenia took the 2nd position,  and in terms of gastronomic tourism it was the first. 

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