ArmInfo. On May 13, during a cabinet meeting, the RA government approved a proposal to sign a financial agreement with the European Commission "On Assistance in Implementing Article 237 of the Comprehensive and Enhanced Partnership Agreement between Armenia and the EU (CEPA). Stage 1st".
According to the rationale for the document, the purpose of the agreement is to facilitate the efforts of the Republic of Armenia in the development of economic potential, as well as to strengthen sustainable cooperation in the field of trade within the framework of the provisions of the CEPA, in particular, to assist in the implementation of provisions regarding the geographical labeling of names in accordance with Article 237 of the agreement ( CEPA).
"The goal of the program is to stimulate a smooth and productive cessation of the use of the EU geographic name "cognac" for goods produced in Armenia, as well as to promote the export of products from Armenia to maintain the competitiveness of the world famous Armenian alcoholic beverage on international markets. In particular, to assist in the development of a new brand, stimulating the promotion of this name, both in the domestic and foreign markets in terms of advertising and preserving market niches, "the document says. The program budget is set at 3 million euros.
Earlier it was reported that under the Comprehensive Partnership Agreement with the European Union (CEPA), Armenia will have to give up the use of the name "Armenian Cognac".
To note, on September 25, 2018 in Yerevan and on October 17, 2019 in Brussels, the first and second meetings of the Committee on Trade Partnership between the RA and the EU were held. During the meetings, the parties discussed measures taken in terms of trade cooperation within the framework of the Agreement, relevant roadmaps, as well as various issues related to bilateral cooperation. The Committee on Trade Partnership between the RA and the EU includes 3 thematic Subcommittees: Subcommittee on Geographical Indications; Subcommittee on Economic Cooperation and Other Related Areas; Subcommittee on Customs Issues.
To note, after last year's 6.3% decline in Q1 2021, the volume of brandy production in Armenia reached 7.5% growth, amounting to 8.4 million liters
