ArmInfo. Digitalization is one of the main directions of Ameriabank's strategy. In this direction, the Bank has registered certain successes, having developed a unique set of digital ecosystems and solutions.
Gevorg Manukyan, Director of Ameriabank's Mortgage and Car Lending Department, spoke in detail about the two important digital platforms launched by the Bank on the sidelines of the annual Digitech Forum.
According to him, the launch of these platforms was primarily due to the need to simplify the lives of buyers, to help them save valuable time through an environment in which they can find what they are interested in. In particular, answering the question of the correspondent of ArmInfo, G. Manukyan said that a year ago Ameriabank launched the automarket.ameriabank.am platform, where more than 25 brands and over 100 car models are presented, covering almost the entire range of offers of the Bank's car dealerships. The created platform provides a potential client with freedom of choice. Being at home, the buyer can choose his preferred model, study it, compare it in all parameters of interest with others, from fuel consumption to the price category. Moreover, within the framework of this platform, the bank provides the opportunity to finance the transaction. As G. Manukyan explained, a client can apply to the Bank and receive an assessment of his creditworthiness without being physically present. He said that Ameriabank offers the longest-term car loans on the market with a maturity of 7 years, at an interest rate of 14.9%, with the inclusion in the package of MTPL insurance.
"When points 1 and 2 are approved, the client has to go to the car dealership, make sure that the selected parameters are correct, sign the contract and leave the car dealership in his new car," he added. For the year of functioning of this site, according to G. Manukyan, more than 60 thousand visitors were registered, and 20% of car lending transactions were realized precisely through this system. A similar approach from the point of view of saving time and wide possibilities of search and comparison, as the representative of the Bank further said, is also applied on the site estate.ameriabank.am. Here, according to him, there are proposals from over 28 developers and over 800 real estate objects from the primary market. It is noteworthy that the proposed objects are located not only in the capital, but also in other cities of Armenia, including Vagharshapat, Kapan, Tsakhkadzor. Over time, the geography of real estate, as noted by G. Manukyan, will be expanded.
"In order not to contact various brokers, and not to encounter different levels of quality of service, the client can, while at home or at work, choose the property of interest to him, find out all the necessary information about it, including the contacts of the developers," he said.
In addition, the buyer will be able to send a preliminary application to the Bank in order to calculate their financial capabilities and reserve a specific property for further registration. According to G. Manukyan, Ameriabank plans to transfer the entire process to a digital plane in the near future, as in the case of car loans. Considering that the system was launched quite recently, several hundred successful bids have been registered on estate.ameriabank.am. "The percentage is still small and cannot be compared with the bank's mortgage lending portfolio (130 billion drams - Ed.), But I am sure that this indicator will change in the near future," he concluded. To note, Ameriabank is one of the most dynamically developing banks in Armenia, which is one of the most stable and largest financial institutions in the country. Ameriabank is a universal bank providing corporate, investment and retail banking services in a comprehensive package. Ameriabank maintains leadership in the banking system of Armenia in terms of key financial indicators. The Bank's assets crossed the threshold of 1 trillion AMD at the end of 2020, and reaching this level was the first and so far the only one among Armenian banks.
