Armenian brands entering Scandinavian market

ArmInfo. Armenian brands will be presented for the first time at Copenhagen Fashion Week (CPHFW), taking place from August 6 to 8 in the Danish capital. As ArmInfo was informed by the press service of the Fashion and Garment Chamber of Armenia (FGC), Armenian brands, including Ariga Torosian, Avetisian Jewelry, Loom Weaving, Ruzane, Soncess and True Romance will take part in  the three-day POET Concept showroom as part of CFW.

The initiator of the participation was the Fashion and Garment Chamber. According to the source, participation in POET Concept is a significant event for Armenian brands, as it opens up access to new markets and audiences. The POET Concept platform brings together art, fashion and retail, creating a unique atmosphere for B2B communications.

Visitors to the Armenian pavilion will be able to see collections that combine tradition and modernity - from fabrics with national motifs and avant-garde silhouettes to modern casual wear and conceptual accessories.

Note that the Fashion and Garment Chamber of Armenia (FGC Armenia) was founded in 2017 and unites more than 280 brands in the fashion and textile industry, promoting Armenian creative thinking on the global stage, relying on sustainability, craftsmanship and innovation.