ArmInfo. For the first time, the Armenian Tourism Committee and the international media network CNN are launching a large-scale joint marketing campaign.
According to the official statement from the department, as part of the campaign, tourist attractions and attractive destinations in Armenia will be featured on the official CNN website for several months.
"This cooperation is an important step toward increasing Armenia's international recognition and promoting the country as an attractive tourist destination," the source stated.
CNN (Cable News Network) is one of the largest international news channels and media holdings, founded in 1980 in the United States. CNN was the world's first 24-hour news channel and today ranks among the most influential global media outlets.
The network broadcasts in over 200 countries and territories through television channels, digital platforms, and an official website, providing news, analysis, reports, and special projects to a multi-million audience worldwide.
According to the Tourism Committee, 825,400 tourists visited Armenia from January to May 2026, a 19.3% increase compared to the same period last year.
