ArmInfo. Famous Armenian singer, participant of Eurovision-2016 Iveta Mukuchyan signed on as Brand Ambassador of Prometey Mobile service offered by Prometey bank.
During the presentation of the service that took place on June 14 payment cards were also issued designed with Iveta's image on them, which can be obtained for free. Prometey Mobile advertisement with Iveta in the main role was also presented to the guests.
Marketing and PR Department Specialist Lilit Makaryan told ArmInfo's correspondent that the bank has been cooperating with Iveta Mukuchyan for already 5 years and noted that the singer herself actively uses the bank's services. "During many years of cooperation with Mukuchyan we became aware of her active lifestyle. Consequently, we have had no doubts related to choosing the brand ambassador of our commercial campaign", Makaryan said noting that this product of the bank is developed for people with active and mobile lifestyle.
To note, "Prometey Mobile" mobile application allows to make bank operations via smartphones and tablets as well as to follow and manage the accounts 24-hours a day in any place of the world.
To recall, Prometey Bank has been operating in financial market of Armenia since 1990. The total capital of the bank as of April 1 2016 made 24.2 bln AMD (50.3 mln USD), total regulatory capital-21.7 bln AMD ($45.1 mln), capital adequacy- 32.67% (amid CBA's required 12%). The bank had 1.1 bln AMD or 2.2 mln USD net profit at year-end 2015. The Bank has leading positions: it is in top 5 by ROA-1.39% and in top 10 by ROE 4.54%.
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