Thursday, July 14 2016 12:01
Alexandr Avanesov

IHG expands its presence in Armenia  

ArmInfo. InterContinental Hotels Group (IHG), one of the leading hotel operators, announces the signing of an agreement on opening of Crowne Plaza Yerevan Armenia. Following last year's agreements on opening of Holiday Inn and Holiday Inn Express in Yerevan, the new agreement demonstrates the expansion of IHG presence in the region. The hotel will open in 2018 under the management of Hotel SR LLC.

According to CRE.RU, Crowne Plaza Yerevan will be located in Mashtots Avenue, near the historical center and the places of interest of the city.

Crowne Plaza Yerevan will offer 98 rooms to the guests, a lobby bar and a restaurant, as well as a conference hall with an area of 120 sq m for business meetings and events, and a boardroom with an area of 18 sq m for small groups.

Alexey Korobkin, IHG Director for Strategic Development in Russia, CIS, Baltic States and Scandinavia, said: "We are pleased to represent the Crowne Plaza brand in the capital of Armenia and to launch cooperation with Hotel SR LLC. The targeted audience of the brand is ambitious and career-oriented travelers. Our task is to help them cope with constant challenges and the rhythm of modern life, making the business trips easier."

Stanislav Hambardzumyan, Director of Hotel SR LLC, said: "Yerevan is becoming more and more popular among the Armenian and international travelers. The city attracts more and more guests. The business activity in the city is gaining momentum and we could not imagine a better time for opening Crowne Plaza in Yerevan".

Crowne Plaza Hotels&Resorts is one of the largest premium class hotel brands in the world - over 404 hotels in cities and resorts in 63 countries. The new Crowne Plaza Yerevan will have a Crowne Plaza Sleep Advantage, which implies innovative products and solutions for perfect sleep, ranging from comfortable beds to aromatherapy.

Crowne Plaza Yerevan will become the sixth hotel under that brand in the CIS. Today there are 23 IHG hotels in the region, with 22 more expected to open.

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