Wednesday, February 1 2017 13:14
Alina Hovhannisyan

Yandex.Money: In 2016 Armenian users` expenses in internet grew by 25%, with number of payments rising by 50%

Yandex.Money: In 2016 Armenian users` expenses in internet grew by  25%, with number of payments rising by 50%

ArmInfo. In 2016 the  Armenian users` expenses in the internet grew by 25%, with the number  of payments rising by almost 50%. The press office of Yandex.Money  has told ArmInfo that the average bill of Armenia's residents dropped  from 3342 AMD to 2820 AMD. In Jan- Dec 2016 each user paid for an  average of 9 online purchase transactions worth a total of 25,334  AMD, which is by 15% less than in Jan-Dec 2015. 

The source says that in 2016 the most popular categories of payments  in Armenia were online games, mobile communication, paid options in  social networks and orders in online shops. The users also actively  transferred money for charitable purposes and the number of such  transfers grew 4.6-fold.    

As compared to 2015, the number of purchase transactions in online  shops rose twofold. The users bought mostly clothes, footwear, books,  household goods and accessories for vehicles.  The number of clothing  orders grew 3.7-fold. The number of cosmetics and perfume purchase  transactions considerably rose, while the number of payments for  household appliances almost halved. The biggest average bills in  online shops were for repair materials, cosmetics, perfume and goods  for kids: 67883 AMD, 31749 AMD and 171999 AMD, respectively. The  users paid 15732 AMD for household goods and 12390 AMD for  accessories for cars. The number of payments for online games grew  1.8-fold, for mobile communication - by over 15%, and the number of  payments for paid options in social networks dropped by 5%.

The source says that in 2016 the residents of Armenia spent most  funds on air tickets - 118819 AMD, 10% more than in 2015. The average  payment for train tickets made up 5828 AMD. 

According to Yandex.Money analysts, in 2016 most funds were spent in  online shops by the residents of Yerevan, Gyumri, Hrazdan and  Abovyan. The biggest bills belonged to the residents of Yerevan and  Hrazdan - 8803 AMD and 7507 AMD, respectively. 

To note, the study took into account the payments of Armenia's  residents via Yandex.Kassa in 2016 and 2015.   

Yandex.Money enables payment and acceptance of payments by means of  e-money, cash, from Visa and MasterCards.  By autumn 2016, nearly 28  mln wallets were registered on Yandex.Money. About 15 thsd new  wallets are opened daily. Yandex.Kassa is a universal payment  solution of Yandex.Money and it is the most popular payment service  in Russia. Over 75 thsd online stores are connected to the system. Up  to 600 payments per second are made via this service. AliExpress,  TradeEase, JD, LeEco, LightInTheBox, TradeEase, Strawberry and dozens  of other Chinese platforms accept payments via Yandex.Kassa.

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