ArmInfo. VTB Bank (Armenia) remains the most recognizable bank in Armenia, according to the findings of the survey conducted by the Institute for Poling and Marketing - IPM Research Armenia.
The press office of the Bank has told ArmInfo that the survey was held in December 2016, with 1,200 citizens aged 18-55 from Yerevan and other cities of Armenia interviewed. The survey has demonstrated that VTB Bank (Armenia) is in the lead in terms of the Top of Mind awareness - a brand or specific product coming first in customers' minds when thinking of a particular industry.
The source says that the Top of Mind index of VTB Bank (Armenia) is constantly growing - it was the highest in this survey as compared to the previous results. In addition to the Top of Mind index, the survey appraised the the Marketing Asset (MA) Index that characterizes the position of a brand on mind of consumers. VTB Bank (Armenia) retains leadership in all key indices.
At the same time, VTB Bank (Armenia) is in the lead among the banks in terms of reliability. The level of confidence in the Bank has risen to 31%.
VTB Bank (Armenia) joined VTB Group in April 2004 and is fully owned by VTB Bank, the second biggest bank in Russia. VTB Bank (Armenia) is one of the leaders of Armenia's banking sector. It has 67 branches all over the country.
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