ArmInfo. With the assistance of the Wine-Growing and Winemaking Foundation of Armenia, on March 19-21, 2017, 15 wine-producing companies of the country in a single pavilion will participate in the specialized exhibition of wine ProWine, which will be held in Shanghai. Participation in the event will allow Armenian wine to be presented to a foreign buyer and expand sales markets. This was stated by the executive director of the Wine-Growing and Winemaking Foundation Zaruhi Muradyan during the regular meeting of the Board of Trustees of the organization in the Ministry of Agriculture of Armenia.
According to the press service of the Armenian Ministry of Agriculture, current and forthcoming programs of the Armenian Viticulture and Wine Foundation were discussed during the meeting. The Executive Director of the Foundation presented the program of the Wine Conference, which will be held in November this year. According to her, the event will effectively promote the revival of winemaking traditions in Armenia. At the same time, it is aimed not only at preserving the cultural heritage and ancient traditions of the sphere, but also in spreading technologies, stimulating the process of introducing international standards of conformity in Armenia. According to Muradyan, the Foundation aims to provide the representatives of the viticulture and winemaking sector with a platform for obtaining valuable and efficient information, which will significantly help in improving the quality of products and promoting their own business.
The project of the "Register of Landings of Armenia" program was also presented, which will allow an inventory of grape seedlings, control the available varieties, the quality of products and prevent possible falsifications. "Our goal is to create a unified information system where it will be possible to find all the latest information about seedlings and participants in the process," the head of the Foundation said. The Armenian Wine-Growing and Wine-Making Fund plans to organize a visit of bloggers and journalists- experts from Europe, USA and Canada. It is noted that this initiative will help increase the recognition of Armenian wine in foreign countries and the interest in wine products from Armenia in foreign markets.
Among the forthcoming initiatives of the Foundation is to remove a promo-video that tells about the wine- making industry in Armenia. The video presentation will present in detail the history of the development of winemaking, modern trends, as well as the potential of wine tourism in Armenia. It should be noted that the Armenian Viniculture and Winemaking Development Fund was created by the government decision of June 23, 2016. The Fund's activities will be aimed at solving problems in connection with the issues of improving the quality of produced wine products, to ensure its competitiveness in the domestic and foreign markets. Plus, it carries out activities to improve the Armenian wine brand.