ArmInfo. From October 1, Prometey Bank will operate under a new name in the banking market of Armenia - Evocabank is a rebranding under the slogan "On the way to a new reality". The Chairman of the Board of Prometheus Bank Emil Soghomonyan and the sole owner of the bank, the founder of Zakneftegazstroy-Prometey and Prometei City Vazgen Gevorgyan announced this on September 15 at a festive evening accompanied by the appearance of the face of the image advertising company of the Eurovision Song Contest-2016 Ivetta Mukuchyan and culminating firework.
The renaming of the Bank implies the transfer of banking operations to the modern technological platform of mobile banking. The preparatory stage was started last year, when in June Prometey Bank presented the mobile application Prometey Mobile, which allows to carry out banking operations through smartphones and tablets, and to monitor and manage accounts 24 hours a day from anywhere in the world. The intention of the rebranding was dictated by the development of a new application - Evocatouch.
Emel Soghomonyan, Chairman of the Board of Prometheus Bank, opened this memorable evening with the opening speech: "As the first registered commercial bank in Armenia and for more than 27 years of activity, we have consistently recorded high financial results and ensured stable growth of all key indicators. and knowledge, observing world trends and having our own forecasts about the future, we have chosen a new way of development of the Bank. " Then he gave the floor to the permanent shareholder Vazgen Gevorgyan, who briefly introduced the new development strategy of Prometey Bank, which is based on the transfer of banking operations to a modern technology platform for mobile banking.
With renaming, the bank's strategy, style of work and business model change. We change attitudes, thinking, worldview. In other words, we are striving to get out of the traditional concepts of banking, and henceforth to conduct business in the format of Mobile First, meaning when developing a product, we put the cornerstone of ensuring the maximum usability of this format. First of all, all our services will be transferred to quick, easy and convenient use by mobile devices, and this is just the beginning - we are not going to limit ourselves to just providing financial services. This process is not interrupted and is of a continuing nature. We have all the prerequisites for the development of the Bank in the direction outlined: first, we have sufficient capital exceeding the normative level; secondly, we are taking concrete serious steps to transfer banking services to the digital technologies platform; thirdly, the professional team of the bank clearly knows what and how to do to ensure the maximum convenience of the services provided, and most importantly - it is trust in the bank, for the preservation and enhancement of which we do our best. The new name of the bank laid the root of the word evolution and there is a resemblance to the English word meaning willingness, said the owner of the Bank Vazgen Gevorgyan, turning to the audience with a question: "Are you ready for a new reality?"
Deputy Chairman of the Board of Prometey Bank Karen Yeghiazaryan, in a conversation with ArmInfo correspondent, added that the Bank is in the process of renaming and since October 1 it will carry out its activity under the name of Evokabank. "Regarding mobile banking, I will say that first of all in this format there will be such services as opening of accounts, application for a card, replenishment of deposits, opening of a deposit account, and then state agencies, with whose activities some banking products are connected, will be gradually added to the application. Evocatouch is universal - it can be used by both individuals and legal entities, from different devices and at any time, "Yeghiazaryan explained.
According to the Financial Rating of the Armenian Banks as of July 1, 2017, prepared by ArmInfo News Agency, Prometey Bank has been operating in the financial market of Armenia since 1990. The shareholders of the Bank are OAO Zakneftegazstroy-Prometey - 37%, Prometey-City (Russia) - 59.87% and Vazgen Gevorgyan (RF) -3,13%, which is the founder of the two companies. The total capital of the bank as of July 1, 2017 was 30.2 billion AMD ($ 62.8 million, with an annual growth of 22.2%), the regulatory total capital - 32.7 billion AMD ($ 68 million, with an annual growth of 44.1%), and the adequacy ratio capital rose in the annual section from 33.3% to 35% (with the required min 12%). The bank's assets grew by 18.7% year on year, reaching 97.3 billion AMD ($ 202.5 million), in the structure of which about 54% or 52.1 billion AMD accounted for credit investments, which increased by 21.2% for the year due to corporate lending growth 31.6% and retail - by 15.6%. The Bank's liabilities grew by 17.2% in annual terms, to 67.1 bln AMD, in the structure of which term deposits (mainly natural persons) account for more than 42%, with an annual growth of the absolute value of 28%. The first half of 2017 the bank completed with a net profit of $ 1.8 million, ensuring an annual growth of 2.3 times. In terms of profitability of assets and profitability of capital, the bank holds leading positions: ROA is included in TOP-3 with a rate of 1.9%, and ROE - in TOP-7 - 5.88%. (The calculated exchange rate of the AMD as of June 30, 2017 is 480.47 dr / $ 1).