Monday, October 9 2017 14:22
Alina Hovhannisyan

VTB Bank (Armenia): Following the results of joint action with MasterCard, #whenyouwin, is fixed the growth of non-cash payments by 2 times

VTB Bank (Armenia): Following the results of joint action with  MasterCard, #whenyouwin, is fixed the growth of non-cash payments by  2 times

ArmInfo. VTB Bank (Armenia)  and the international payment system MasterCard summed up the results  and awarded the winners of the joint marketing campaign #whenyouwin  the game, which took place from 10.06.2017 to 10.09.2017 among all  holders of MasterCard cards of VTB Bank (Armenia).

According to the press service of the Bank, by results of the action  #whenyouwin is fixed the growth of non-cash payments by 2 times in  comparison with the same period of the last year, and the turnover  per one card grew by a record 40%. This indicates the growing  interest of cardholders, both to non-cash transactions, and to  ongoing incentive campaigns.

The drawing of 10 certificates for the purchase of household  appliances worth 100 thousand drams, as well as the main prize - the  car Hyundai Solaris passed among the 100 most active cardholders who  during the period of the action made non-cash payments in the amount  of 300 thousand AMD or more in trade and service points of Armenia  and abroad, as well as in the Internet environment.

According to the source, the winners were determined according to the  scheme of random selection. The 10 winners received certificates for  the purchase of household appliances from the outlets offered by the  Bank:  Gayane Danielyan, Vardan Karapetyan, Arushan Ghazaryan, Gurgen  Muradyan, Hrach Vardanyan, Fatima Grigoryan, David Karapetyan, Rima  Harutyunyan, Anoush Haratyan and Kamo Tovmasyan. And the happy winner  of the main prize - the car of Hyundai Solaris, was the participant  of the salary project of the Bank, the surgeon Levon Grigoryan. The  winner is also a participant in the package package "People of  Business", developed by VTB Bank (Armenia) specifically for employees  of healthcare, education, government, IT and telecommunication  operators.

"VTB Bank (Armenia) periodically conducts such actions stimulating  non-cash payments, the purpose of which is to increase interest in  payment for purchases and services through payment cards, especially  considering that all MasterCard cards of VTB Bank (Armenia) are  already issued on contactless technology, that facilitates the  process of non-cash payment," said in an official statement of the  bank.

According to the 15th issue of the analytical survey "Armenian Banks  in Card Business" prepared by NA ArmInfo, VTB Bank (Armenia) holds  the leading position in the plastic market not only in terms of the  number of active cards (both general and separately for Visa and  MasterCard), but and the volume of transactions, both general and  ATM. So, on April 1, 2017 the bank has about 313 thousand cards, of  which more than 56% or 175.6 thousand units this is Visa, and the  rest is almost 44% or 137.4 thousand units is MasterCard. In annual  terms, the bank increased the MasterCard number by 75.3% or by 59  thousand units.  The volume of plastic transactions on VTB Bank  (Armenia) cards exceeded 222 billion AMD in 2016 (with an annual  growth of 5.7%), of which almost 205 billion AMD are ATM transactions  (with annual growth of 7.4%). As of April 1, 2017, the bank had 333  own POS terminals and 157 ATMs. Until 2013, VTB Bank (Armenia) issued  and serviced only international VISA cards, and since September of  that year, having become a full member of the international payment  system MasterCard Worldwide, started issuing and servicing  Cirrus/Maestro and MasterCard cards. VTB Bank (Armenia) has its own  processing.

VTB Bank (Armenia) CJSC became a participant in the international  financial group VTB in April 2004.  At present, VTB Bank, the second  largest bank in Russia, owns 100% of VTB Bank (Armenia). The Bank is  traditionally one of the leaders of the banking system of the  Republic of Armenia in terms of key indicators. The coverage of the  branch network of VTB Bank (Armenia) has 67 branches with presence  not only in the capital, but also in all regions of the country.

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