Thursday, November 23 2017 15:44
Alina Hovhannisyan

Armenian wines will be presented in the famous French museum La Cite du Vin

Armenian wines will be presented in the famous French museum La Cite du Vin

ArmInfo. The Armenian Viniculture and Wine Foundation (VWFA) and the Museum of Wine History and Culture La Cite du Vin signed a memorandum of cooperation that will allow Armenia to hold various events in the capital of world winemaking, the French city of Bordeaux, in order to popularize Armenian wine on the European market. This November 23 at the margins of the International Wine Forum in Yerevan, in an interview with ArmInfo correspondent, the executive director of VWFA Zaruhi Muradyan said.

In this regard, she stressed that taking into account the number of visitors to the Museum, which ranges from 30,000 to 50,000, all prerequisites will be created to increase the recognition of the quality and taste of Armenian wine and the traditions of Armenian winemakers. "International experts who are familiar with the taste of the wines of all winemaking countries hold the opinion that Armenia has a high potential in the production of exceptional varieties of wines. Therefore, we should concentrate on this particular segment of production and take our niche in the international market. That is, work not on quantity, but on quality, "she stressed.

At the same time, Z. Muradyan noted that within the framework of the forum it is planned to discuss and develop a new strategy for the development of winemaking and viticulture in Armenia. "Having organized the today's forum, we invited the leading international experts of the sphere so that they could discuss and share their experience together with our experts, as a result of which a new strategy for the development of winemaking will be developed in order to stimulate the sphere in the country, enhance the image and competitiveness of producers, increase in exports, "added the head of the Fund.

International Wine Forum is held in Armenia at the initiative of the Wine and Wine Growing Fund of Armenia (VWFA), and is timed to the theme "International Trends and Experience in the Wine Market:  Observations and Suggestions for Armenia". Over 30 leading experts from 7 countries took part in the Forum.

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