ArmInfo. Armenian wines cannot compete with wines produced in Spain, Southern Italy, from a quantitative point of view, but in terms of producing high-quality wines there is great potential. The executive director of Semina Consulting company Vahe Keushguerian voiced opinion on the margins of the International Wine Forum in an interview with ArmInfo on November 23.
To ensure the high quality of wines produced by Armenian winemakers, according to the expert, it is possible due to the quality and characteristics of the soil, microclimate, the location of the vineyards at an altitude of 1000-1800 m above sea level, and the availability of exclusive historical grape varieties. "We should work to increase the production of wines from the best grape varieties, and not focus on quantity and produce wines at a cost of $ 1-2, which will be extremely unprofitable for Armenia." Speaking about the expansion of export markets, in particular about the prospects for cooperation with China, which Georgia is successfully implementing today, V. Kushgherian noted that the Georgian partners succeeded due to the production volumes that exceed the liter of Armenian wines. In his opinion, state subsidy programs stimulate the increase in the output of Georgian wines. However, the expert criticized this approach of the Georgian authorities: "State subsidies are limited in terms. The state cannot constantly promote farmers. And when, in the end, this process is over, the Georgian winemakers will have to return to the very beginning and learn how to promote their production without any support. In my opinion, this is an extremely incorrect approach. " Returning to the supply of Armenian wine products to China, the expert noted, "our production volumes do not satisfy the scale of the Chinese market."
"Every year there are customers who want to buy about 200 tonnes of grapes. We hardly find 100 tons. Therefore, first of all, we need to expand the area of vineyards, and then talk about stimulating wine sales in foreign markets. In the meantime, we do not have as many grapes," he stressed. Based in Armenia, Semina Consulting offers viticulture consulting services as well as strategic winery and marketing management support. Our aim is to develop a wine culture while modernizing a rapidly growing wine sector
The International Wine Forum is held in Armenia at the initiative of the Vine and Wine Foundation of Armenia (VWFA), within the theme "International Trends and Experience in the Wine Market: Observations and Suggestions for Armenia". Over 30 leading experts from 7 countries took part in the Forum.
According to the National Statistical Service of Armenia, in Jan-Sep 2017, 5.9 million liters wine were produced, with annual growth of 36.7%. In 2016, Armenia exported 1.8 million liters of wine with an annual growth of 27.7%, with a customs value increase of 43.6% to $ 5.9 million.