ScaleUp Innovation Forum held in Yerevan in the framework of  Ameriabank and Amazon Web Services Partnership 

ArmInfo.The task of Ameriabank is to rightly reveal the possibilities of digital trends. This was announced on October 30 by Artyom Shamtsyan, Ameriabank Director fo  Innovation, on the sidelines of the ScaleUp innovation forum, held in  Yerevan as part of the cooperation between Ameriabank and Amazon Web  Services (AWS), with the participation of experts from the largest  companies AWS, VISA, Middleware, Mambu and Softprom. 

''If you look at the Armenian market, we don't have such e-commerce  as Amazon Web Services. And if we look at the number of cash  operations, we see how they are growing steadily (by 15-20% per  year). This leads to the fact that e-commerce is becoming the main  platform for commerce in Armenia'', he noted.  According to him, the  flexibility of the architecture that Amazon Web Services represents  is valuable, in particular for experimenting with various online  products. "Therefore, the very fact that Amazon Web Services is here  today and is already openly talking about its solutions is a very  important sign for the Armenian market," A. Shamtsyan said.

The Director for Innovation also emphasized that Ameriabank is  following global trends and technological development, as well as  changes in customer needs, in particular their preference for the  digital environment. ''Accordingly, this environment needs to be  scaled, hence the question arises that we need the right partners to  help promote these services. In this sense, the role of Ameriabank  today is to correctly reveal the possibilities of those trends that  exist in the digital direction and attract the right partners with  whom we can make new products to increase the availability of  financial and non-financial services for our customers, "A. Shamtsyan  said.

He also noted that Armenia, as a market, has matured so that  platforms such as Amazon Web Services are more actively represented  in the republic, since this platform owns data on trends and markets  that are mature enough to host services such as AWS. Presenting the  experience of AWS in introducing innovative technologies, the  regional manager of the company Veranika Ramanouskaya noted that in  the modern world for the success of the company it is necessary to  constantly study the market and customer needs. In this regard,  companies have to make operational decisions based on the huge amount  of information received, using artificial intelligence for this.  ''The Amazon web has an AI-based help system that allows us to  understand what the market needs and meet these needs. This helps us  to remain in a leading position'', "she said, adding that to ensure  the delivery of goods purchased by customers, the company connects  drones to this process. She emphasized that customers appreciate not  only affordable prices for goods, but also the degree of efficiency.

V. Ramanouskaya also said that for the implementation of ideas it is  necessary to adhere to the innovative spirit, and have a clear  understanding of the mechanisms and architecture of the introduction  of innovations, while urging not to be afraid of mistakes and keep  constant contact with customers. ''We are very actively developing in  the CIS region and see great potential. More and more partners and  customers are interested in what is happening at Amazon Web Services  and I see that in Armenia there is a very high level of experts in  the IT industry. You have good universities, a lot of interesting  startups that are starting to appear here, and I see that the  government is creating better conditions for the development of IT  companies. Now, it's probably a good momentum for all organizations  to develop and look further into cloud technologies and innovatively  modernize their business. We see that Armenia has a great base to be  advanced in the field of technology'', V. Ramanouskaya said, adding  that cooperation with Ameriabank intensified last year, and today  this bank is a customer of Amazon Web Services.

To note, Amazon Web Services (AWS) is the most widespread cloud  platform in the world with the widest capabilities, which provides  165 full-featured services for data centers around the planet.  Millions of customers, including startups that have become leaders in  growth rates, major corporations, and leading government agencies,  trust AWS to deploy infrastructure, increase flexibility, and reduce  costs.

To recall, Ameriabank is a universal bank offering corporate, retail  and investment services in a comprehensive package. Ameriabank has  been operating in the Armenian market since October 31, 1996.  The  shareholders of Ameriabank are Ameria Group CY Ltd. - 56.53%, EBRD -  17.78%, Asian Development Bank - 13.96%, ESPS Holding Limited -  11.73%.