Tuesday, November 12 2019 20:45
Alina Hovhannisyan

Expert: Business is not fully ready for the transition to digital  traceability of goods within the EAEU

Expert: Business is not fully ready for the transition to digital  traceability of goods within the EAEU

ArmInfo.The launch of digital traceability of goods in the Eurasian space must be started as soon as possible in order to overcome the existing distrust  between the EAEU countries, which negatively affects the development  of integration processes.

This opinion was expressed in an interview with ArmInfo correspondent  by Natalya Lyakhova, Deputy Director of the Department of Customs and  Tariff and Non-Tariff Regulation of the EEC, on the sidelines of the  VII International Anti-Counterfeiting Forum.

''Unfair business does a disservice not only in the territory of its  state, but throughout the Eurasian space.  After all, we often hear  that our business entities are considering the possibility of  exporting their products to the markets of third countries than to  the EAEU. Because there is still a huge amount of paper requirements,  accompanying documents. And we very much hope that the introduction  of digital tracking systems will reduce the level of bureaucracy,  which is also a barrier to the unhindered movement of goods in the  EAEU market, "Lyakhova said, noting that this process involves a  whole range of activities, in particular the creation of a  cross-border trust space to electronic documents, and accordingly  increase confidence in each other.

Of course, the transition to a digital system for marking goods,  according to the representative of the EEC, provides additional costs  for the business. However, today it is not necessary to talk about  the full readiness of business in this regard. ''Even in the Russian  Federation, which is a driver in the marking market, only volunteers  participate in digital marking pilot projects. 

At the same time, Lyakhova expressed confidence that the EAEU  countries will soon be able to implement a unified system of digital  tracking and labeling of goods in view of the rapid development of  technology.  <A year ago, when we only signed the agreement, we  didn't think that so much would change in such a short time, in  particular from the point of view of creating new technological  solutions, "she said.  Regarding Armenia, the EEC representative  noted that the state has rather high chances of an early transition  to digital marking and traceability. Emphasizing that the country has  been using digital marking of goods for a long time, but using  national standards that cannot be accepted in the territory of the  EAEU.  <Perhaps there is a need to modernize this system for reading  brands, in particular to bring the system in line with international  standards. But I think that for Armenia this is a rather simple,  unproblematic task>, she said.  To recall, on November 12 - 13 the  7th international forum "Anti-Counterfeiting-2019" is held in  Yerevan, dedicated to the problems of counteracting the illegal  circulation of industrial products, including the protection of  intellectual property rights.

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