ArmInfo. In terms of foreign economic activity, the Armenian product can occupy a confident position not in terms of exports, but in terms of premiality of goods. This was stated by Ararat Mardoyan, one of the co-founders of the Russian consulting company MARAVA, presenting a startup on the development of export of goods for small and medium-sized businesses.
Mardoyan noted that this startup was created with the aim of developing and promoting the export of Armenian goods and differs from the organization already present in the republic in that it focuses on the diversification of goods and a comprehensive study of this issue, given the potential and niches that are not occupied by Armenian goods in the markets of Eurasian space.
The co-founder of MARAVA noted that in the modern globalized world, high technologies open up opportunities not only for traditional exports, but also for the marketplace.
According to him, the startup developed by his team has already enlisted the support of the government and financial structures of Armenia, which have expressed interest in organizing this project.
Mardoyan emphasized that the focus group of the startup is representatives of small and medium-sized businesses. , he said.
, he said. Mardoyan called important the aspect that Armenia, being a classical importer, could become an importer of expert thought and experience, and accordingly could organize the base on the basis of which the Armenian business could gain access to international markets. Despite the potential of the Eurasian market, which remains to be developed by Armenia, there are many opportunities for exporting Armenian goods to Europe, in particular to developing countries, he noted.
brand, we can export the highest quality product. Thus, the manufacturer can get the opportunity to earn not on volume or quantity, but on margin. We can occupy a very strong and important niche where the manufacturer can work with low costs, but with the right marketing approach and product positioning, and as a result earn more than the rest, while having the status of a quality product>, Mardoyan concluded.