ArmInfo. In a post-free difficult period, when the situation of the business was already aggravated by the coronacrisis, the site of National Mall was created in Yerevan, which represents the association of a domestic entrepreneurial segment in the name of national interests and businesses.
To date, the National Mall has already collected about 350 companies around him, including manufacturers, from which order 100 intend to organize exports of their products. In a conversation with the Arminfo correspondent, the director of the export bloc of National Mall said that within the framework of the created site, the business is assisted in the matter of increasing production by attracting investments and various services. In addition, work is underway to improve the representation, branding of goods, optimizing logistics costs.
Trainings, seminars, etc. are also organized. , director Anna Beklyarova noticed. In order for the Armenian manufacturer to be competing competition in foreign markets, according to Beclairov, it is necessary to engage in promoting brands, which requires large financial resources. , "said the expert. In this vein, she noticed that over the years at the state level, issues related to the value of the brand Made in Armenia were not lobbied, real attempts were made to increase recognition. , Beklyarova appealed.
In fairness, the expert noted that in the past few days, the Ministry of Economics began to take some measures for manufacturers, in particular for their financial strengthening in the domestic market due to the Turkish Embargo. However, the problems of the domestic market, according to the representative of the National Mall, cannot only be counted the Turkish imports. In this context, she stressed that in general, imports of imports in Armenia several times higher than their own production, where strong positions are available only in categories and (fruits, vegetables, dairy products). In connection with the ban on Turkish goods to cover the local market due to its small volumes, according to Beklyarova, labor will not be, but in this regard, she noted the following possibilities.
As another possibility of developing the export activities of Armenia, Beklaryov pointed to orders from foreign production markets under its own brand.
In any case, we work, do not cultivate the thresholds of the government, trying to make everything depend on the maximum that depends on us, get results. Many people think, and some are even confident that this project is state, since the format itself involves the support of the domestic producer. I hope soon we will establish cooperation with the Ministry of Economy in the enhancement of the value of Made in Armenia.
Note that according to the RA Stat Committee, in 2020, Armenia reduced export volumes by 3.9% to $ 2.5 billion. At the same time, import volumes amounted to $ 4.5 billion. Which is inferior to an annual limitation indicator by 17.7%.
