ArmInfo. The marketing policy of Armenia in the field of tourism will focus on 4 directions and 5 markets. Minister of Economy of Armenia Vahan Kerobyan stated on June 1 during the discussion of the report on the implementation of the budget for 2021 in parliament. According to him, such a decision was made due to limited marketing resources. In particular, natural and cultural tourism, gastro and extreme tourism were identified as 4 directions.
As Kerobyan noted, the largest tourist suppliers, Russia, Iran, as well as Germany, France and the USA were chosen as the target markets.
"We will concentrate our efforts in these areas in order to achieve our goals, namely, by 2026, to ensure the size of the tourist flow of 2.5 million people," Kerobyan noted. 870,308 tourists visited Armenia in 2021, which is 2.4 times higher than the "pandemic" indicator a year ago (against a decline of 80.2% in 2020). But even with such growth, it was not possible to restore the pre- Covid level of tourist flow.
Of the total number of tourists from Russia accounted for 40.2% (350.5 thousand tourists, an increase of 2.5 times over the year), from Iran - 10.4% (91.1 thousand tourists, an increase of 5 times), the USA - 3.6% (31.6 thousand tourists, an increase of 5.4 times), France - 1.6% (14.3 thousand tourists, an increase of 4.9 times), and Germany - 1.3% (11.9 thousand tourists , an increase of 5.7 times).
