ArmInfo. There is no alternative to digital transformation. Davit Hovhannisyan, Chief Information Technology Officer at Ameriabank stated on the sidelines of the Doing Digital forum on April 3 during a conversation with journalists.
Considering that everything is changing very quickly today, new technologies are being introduced, in particular Artificial intelligence, Cloud computing, etc., customer expectations are also changing. According to Hovhannisyan, the latter expect the same experience in the banking segment that they observe, for example, in Google and Amazon.
In addition, the expert noted that highly qualified specialists prefer to work in companies that have already gone through a certain path in terms of digital transformation.
Hovhannisyan called another important component the integration of companies into digital ecosystems, which as of today, is a kind of guarantee of success and efficiency. In particular, he noted that it is necessary for companies to be able to provide services and sell their products through these systems, as well as to provide services to other participants of the ecosystem on their platforms.
Answering a question from an ArmInfo correspondent, the Ameriabank Chief IT Director noted that one of the obstacles to the digital transformation of Armenia is the human resources scarcity of the necessary scale to effectively implement all the requirements. In addition, he pointed out problems with communication, including the Internet, both within Armenia, for example, in the regions, and between Armenia and other countries.
Hovhannisyan emphasized the need to attract foreign direct investments for effective digital transformation, with the help of which it will be possible to more actively promote the digital agenda in the country.
Notably, the expert lived abroad for about 20 years, working in various companies in such fields as consulting, banking, insurance. Comparing Armenia with a number of European countries where he lived, Hovhannisyan noted: "There are segments in our state at the forefront in terms of digital transformation." In this regard, he noted the high level of application usage, which cannot be said, for example, about Germany and Austria.
At the same time, he noted: "Having returned to Armenia, I started working at Ameriabank, since this bank is leading in terms of digitalization not only within our country, but also in comparison with a number of European banks."
SPRING PR is the organizer of the Doing Digital Forum, Ameriabank is the fintech partner. For the second year in a row, the innovation partner of the event is Visa, the investment partner is Apricot Capital. At the Doing Digital Forum, for the first time in Armenia, participants will have the chance to hear from world-famous futurist, innovator behind a new banking concept, and author of best-selling books such as "Bank 2.0," "Bank 3.0," "Bank Hacking," "Bank 4.0," and "The Rise of Technosocialism" - Brett King. Brett, along with more than 20 renowned speakers and industry experts, will share their insights and experiences regarding the digital transformation of the financial system and various business sectors.
The event is designed to bring together industry leaders to identify the latest trends in digital transformation and share best practices. The Forum strives to become the best platform for identifying new ideas and technologies, and forming professional connections.
Doing Digital was first held in 2023 in Yerevan with the support of Ameriabank.
Ameriabank is a leading financial and technological institution and plays an important role in the economy of Armenia. Following the path of digitalization, the bank has introduced a number of innovative solutions and platforms and continues to improve them, creating a dynamically developing financial and technological environment aimed at meeting various human needs. Ameria was the first in Armenia to create ecosystems for SMEs and individuals, providing access to a number of banking and non-banking services on a "one window" basis: Estate.ameriabank.am, Automarket.ameriabank.am, Business.ameriabank.am. As a customer-oriented company, Ameria strives to be a reliable financial and technological space that provides comprehensive solutions to improve the quality of life.
