Armenia`s wine heritage presented in London, Manchester 

ArmInfo.Events aimed at increasing the recognition of Armenian wines were held in the United  Kingdom of Great Britain and Northern Ireland.

The initiator was the Vine and Wine Foundation of Armenia (VWFA) in  cooperation with the British IWSC (International Wine and Spirit  Competition) and with the support of the United States Agency for  International Development (USAID).

The event started in Manchester, where renowned wine expert Caroline  Gilby presented more than 68 wines from 30 Armenian wineries at the  local Sommelier Club. In Manchester, they talked about Armenian wine  regions, style, wine features, grape varieties, as well as Armenian  culture and history.

In London, Armenian wines were tasted by industry journalists and  wine buyers, who also learned about the history of the renaissance of  the Armenian wine industry. The event in London was also attended by  the Ambassador of the Republic of Armenia to the United Kingdom  Varuzhan Nersesyan, who in his welcoming speech noted the importance  of organizing such an event in terms of popularizing Armenian wines  for the British public. 

The Ambassador noted that winemaking is gaining momentum in Armenia,  conquering new markets. He expressed hope that such measures will  stimulate the export of Armenian wines to the United Kingdom. 

According to the press service of the Foundation, in addition to  tastings, roundtable discussions were also held on the potential and  prospects of Armenian wines, which is an exceptional opportunity to  receive advice on marketing, pricing, sales of Armenian wines in the  British market, as well as to establish new connections. It should be  noted that according to the Customs Service of the Republic of  Armenia, in 2023, Armenia reduced wine exports to the United Kingdom  by 57.6%, to 11.1 thousand liters. At the same time, the customs  value decreased by 37.4% to $81.5 thousand.