ArmInfo. Over the first 9 months of 2024, sales of Armenian entrepreneurs on Wildberries increased by 14.5 times. This is stated in the company's statement.
According to the source, Wildberries is actively developing cooperation with local entrepreneurs and expanding product export opportunities for Armenian producers. More and more entrepreneurs are launching their businesses on the platform: over the first 9 months of 2024, their number has grown by 345% compared to the same period last year. Sales of Armenian sellers in January-September 2024 in monetary terms increased by +1354% year-on-year.
Products made in Armenia are in high demand on the platform. Thus, sales of local goods in the specified period increased in monetary terms by 33% compared to last year. The most popular categories were: cosmetics, accessories, food, shoes and underwear, as well as jewelry, clothing for adults and children.
The categories of local goods with the highest sales dynamics in monetary terms for the first 9 months of 2024 included hair accessories (74 times growth year-on-year), baby products (17 times), shoe accessories (15 times), handicrafts, curtains and accessories (11 times).
The most popular local brands in January-September 2024 were Bambak textiles, ELLASI shoes, Artie children's clothing, Alex Textile clothing, ROYAL ARMENIA drinks, dried fruits, YV SARKISIANTS and Simona shoes shoes, Bambak Kids pajamas and underwear for children, Mariann Gray cosmetics and children's products from the SALVE brand.
Partners in Armenia can make deliveries to the sorting center in Yerevan, the area of which is 8,200 m2. This year, the shipment of oversized goods (OGG) using the sales model within the country became available. The network of order pick-up points is expanding; as of October 1, 2024, the overall growth was 92% year-on-year. Almost all Wildberries branded order pick-up points accept goods.
More and more residents of Armenia are making purchases online. In the first 9 months of 2024, they ordered clothes, shoes, cosmetics, automotive products, accessories, underwear, smartphones, household appliances, dishes and inventory, as well as home textiles on the platform the most. "We strive to develop our services for representatives of Armenian businesses so that more local brands can enter the platform and delight buyers in international markets, and entrepreneurs can increase sales and scale their business online. Thus, in the first 9 months of this year, experts from the PRO Wildberries Entrepreneur Center held more than 200 webinars for current and future partners on entering the platform and managing a business account," the Wildberries press service noted.
