ArmInfo. The National Board of Trade Sweden with the support of the Embassy of Sweden in Armenia announced the launch of a groundbreaking initiative aimed at expanding market opportunities for Armenian agribusiness in the Swedish and EU markets.
The initiative is being implemented within the framework of the "Building Sustainable Apparel and Agribusiness Value Chains in Armenia" program, implemented by the International Trade Center (ITC) and funded by the EU. As part of the initiative, Armenian SMEs took part in a workshop "Your gateway to Sweden and the EU: Unlocking Opportunities in the Food Market".
The event was attended by the Ambassador of Sweden to Armenia Patrik Svensson and Josip Jurik, Program Manager at the Delegation of the EU to Armenia. According to the EU mission to Armenia, they highlighted the importance of the event and emphasized that it marks the beginning of a great and impactful initiative.
The source says that the workshop, concluding with practical group exercises, provides Armenian businesses with valuable insights into market trends, trade flows, regulatory and buyer requirements, logistics, etc., for entering the Swedish and EU markets.
