ArmInfo. A single platform called "Armenian brands" will be officially opened at Tashir Trade Center on July 20. The area of 1000 sq m will feature the products of Armenian designers and producers of clothes, footwear, accessories and other
items of light industry.
Director of Tashir Invest Group CJSC Levon Hakobyan says that the "Armenian brands" project will become a cooperation platform for Armenian producers representing closed cycle production. The authors of the project are going to increase the sales of the local goods. This, in turn, will stimulate consumption growth, creation of new jobs, and will make the given segment of the market more active.
Later, if the sales increase, production at individual orders may be replaced with large-scale production.
Hakobyan says the analysis demonstrates that the local products are quite competitive in terms of both quality and price. "Correct positioning and a relevant platform for sale of finished products can increase the sales of the products of both well-known and start-up designers and producers," the company's representative say. He notes that the company's price policy should not affect the price of the
finished products or their competitiveness on the local market.
At present, over 20 companies are the partners of the project. "Armenian brands" Project Manager Marianna Kababyan says that the concept store format will feature the collection of not only accomplished designers, but also those who are just starting their career. It will also present the goods of 4 local footwear producers, the handmade items of "Syunik women", Armenian brand female bags and accessories. The project is open and everyone can join the platform. Hakobyan says that in the future, when the relevant demand emerges on foreign markets, the company intends to support the export of its partners' products within the project.
On July 15, Armenian Economy Minister Artsvik Minasyan said that in Jan-June 2016 Armenia secured two-digit growth in industry.
According to the National Statistical Service of Armenia, in Jan-May 2016 retail trade declined by 4.2% versus Jan-May 2015 and totaled 439.6 bln AMD ($906.2 mln). In May alone, the proceeds from retail trade grew by 6.8% to 98.2 bln AMD ($205.3 mln). In the structure of retail trade, the share of stores (including supermarkets) was 332 bln AMD, or 75.5%, other trade outlets - 60.4 bln AMD or 13.7%, consumer goods markets - 29.2 bln AMD or 6.6%, stalls - 11 bln AMD or 2.5% and farm markets - 7 bln AMD or 1.7%.