ArmInfo. Ameriabank within strategic development of retail business jointly with Best Card company launches cashback program for individuals giving them 20% cashback from non-cash payments, Director Retail Banking of Ameriabank Arman Barseghyan stated at the joint press conference of Ameriabank and Best Card on December 13.
He added that within the joint program AYO-Visa Classic and Visa Gold co-branded cards will be issued for online purchases and making transactions both in Armenia and abroad. Barseghyan informed that AYO cardholders will be also given an opportunity of opening credit line on the terms of lending set by Ameriabank. All the cardholders of Ameriabank except holders of gift cards and business cards can enjoy benefits offered by AYO.
Answering to ArmInfo's reporter's question Barseghyan noted that next year due to joint program with Best Card and other scheduled events the bank will manage to increase the number of cards by 20% or by 25 thousand, which is a serious indicator.
Director General of Best Card Marina Dallakyan in turn added that compared to similar programs offered on the market AYO program provides the largest partner network from trade centers to car dealerships, which will be gradually enlarged. "We are already receiving various offers for cooperation", she noted. As an additional advantage of the program Dallakyan noted that a special insurance package was developed for all the cardholders within cooperation with Rosgosstrakh-Armenia. "By becoming owner of AYO card cardholder gets insurance automatically", she noted.
One can get co-branded cards in branches of Ameriabank as well as in Yerevan Mall and Russia Mall. Both Armenia's residents and non-residents elder then 18, can become cardholders. If they want to get a loan as well their age should be at least 21. The term of the AYO cards is 2 years. One can get detailed information on www.ayocard.am
According to ArmInfo's Analytical Review "Armenian Banks in Card Business", the number of active cards of Ameriabank made up 70 thsd by April 1 2016, 71% or 50 thsd of which are Visa cards with 12% y-o-y growth. The bank is in top 5 by the number of Visa cards. The bank is among top 5 also by the number of card transactions-112 bln drams for 2015 (with 11.7% y-o-y growth), 76 bln drams of which are ATM transactions (with 10% y-o-y growth). The bank holds the 5th place by the number of ATMs (112 as of April 1 2016, 86 of which in Yerevan) and the 3rd place by the number of own POS-terminals-951. Ameriabank issues and serves not only ArCa local cards but also international Visa and MasterCard.
To note, Ameriabank CJSC is a universal bank offering corporate, investment and retail banking services in a comprehensive package of banking solutions. Ameria Group CY Ltd.-79.3% and EBRD-20.7% are the shareholders of the Bank.