Thursday, December 22 2016 18:24
Alina Hovhannisyan

Winemakers union: wherever we go we face Georgian wall

Winemakers union: wherever we go we face Georgian wall

ArmInfo. Armenia is not  accepted seriously in international wine processing community,  Seriously accepted are those who carry on active export policy, Avag  Harutyunyan, the Head of Armenian Winemakers union, expressed his  opinion referring to the export- oriented activities of Georgia. "We  always face Georgian wall,  in every market we enter  by  our own  means. Georgia spends ten times more for the implementation of their  export policy,' he accentuated.  According to his words, Georgian   export expenses  form about USD 100.000, while Armenia spends ten  times less, marketing expenses of the neighbor country stand at the  range from USD 1 mln to 3 mln, and the same for Armenia is  just  USD  50 000. 

According to the expert, another, additional negative factor for the  sector is the Diaspora, which cuts any motivation of vendors.  "Diaspora purchases Armenian wine, being ruled just and only by ideas  of that being "Armenian", denying the quality, price and other  indicators. In this respect Harutyunyan  considers expedient to pass  to Diaspora the role of the official ambassador of Armenian wine,  just like Georgia did to reach today results. 

Answering the question of ArmInfo, Harutyunyan stated that every year  from 6 mln liters produced in Armenia, the volume of 2 mln liters is  exported, 85% of which - to the CIS market (where the 90% of the last  figure is the share of the Russian market, which recently turned  not  very profitable for us), 5-6% is going to Georgian market, and 1-2%  to EU, USA, Baltic countries, China. According to the expert, working  only for the Chinese market, Armenia could solve all the problems  with  the wine export. " The Chinese market is very effective and our  our neighbors have already concluded the agreement on free wine  trade, which could not be done by us. Due to the membership in EEU  Armenia has no right to  conclude trade agreements as a separate  subject, such agreements could be signed in EEU-China format, which  requires pretty long time," Harutyunyan accentuated. 

According to Armenian Customs Committee, in the first half of 2016  Armenia exported 780 000 liters wine, with year over year growth for  25%. For the year of 2015 the wine  export decreased for 29% down to  1.5 mln litres versus 50% growth   for the same period a year  earlier.

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