Thursday, January 12 2017 16:52
Alina Hovhannisyan

Expert: Russian market should not be a prevalent sales market for Armenian wine

Expert: Russian market should not be a prevalent sales market for  Armenian wine

ArmInfo. The Russian market  should not be a prevalent sales market for Armenian wine, Head of the  Winemakers' Union of Armenia Avag Harutyunyan said at a press  conference on January 12. 

When replying to ArmInfo's question, the expert said that Armenia  should work towards the markets of China and India. This is possible  only at the level of arrangements of the groups of producers, not  under a state agreement within the EEU. Harutyunyan noted that the  EEU is a sales market for cheap products, but Armenia cannot supply  cheap products to that market due to the lack of resources for  production with low prime cost. This demonstrates unequal conditions  of competition with Georgian, Moldovan, Azerbaijani and Russian  producers. "If we are able to produce wine worth $1-1.5 per bottle,  the EEU market will become a wonderful platform," he said. 

Harutyunyan pointed out that today Armenia exports an average of 2  mln bottles of wine to Russia, with the total output being 6 mln  bottles, including 4 bottles of grape wine. At the same time, Georgia  exports 30-35 mln bottles to the Russian market. "Today Georgia  receives millions of dollars in grants to develop winemaking, whereas  we are not perceived seriously as winemakers. Armenia is famous for  its brandy," he said. 

According to the Armenian Customs Service, in the first half of 2016,  Armenia exported 780 thsd liters of wine (up 25% versus H1 2015).  Throughout 2015, wine exports dropped by 29% to 1.5 mln liters versus  50% rise a year before. In Jan-Nov 2016, the wine output totaled 5.8  mln liters (up 15.6% versus Jan-Nov 2015 and down 2.1% versus Jan-Nov  2014).

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