ArmInfo. "Festival tourism in Armenia is at the stage of forming, and tour operators apply strong efforts to attract tourists. Nevertheless, we think that Brandy Festival, which will be held on May 7 at one of the tourist centers of the country Tsakhkadzor, is the best occasion to develop incoming tourism in Armenia", Svetlana Simonyan, Executive director of Air-Caucasus tourist agency stated during the conversation with journalists on April 10.
Brandy Festival will be held in Armenia for the first time. 25 thousand guests are expected to attend the event. According to Armine Khachatryan, the director of Tourism Development Fund in Armenia over 30 brandy producing companies will participate the unprecedented event. Within the framework of the festival Armenian chocolate and dried fruit will be presented in special pavilions at the central square. "All the conditions are set for the producers to participate the Festival. Besides advertising goals, the sale of the presented production is also arranged", Khachatryan noted.
Targeted market of Armenian tourist product of this festival is Russia "We look forward seeing many tourists from Russian in the Festival. We plan that during May holidays the number of Russian tourists will increase", Khachatryan stated, adding that the invitations are directed to the Presidential Administration and the head of Russian Government and is expected that Russian side will be presented at high level. The festival's organizers arranged very interesting and various concert program. As the representative of the Fund assured, the attendants are expected to see many surprises during the festival. Musicians will play, sing at a special stage for the tourists all day long. Many stars from Comedy Club also confirmed their participation to the festival.
According to Armine Khachatryan, the festival holding place is elected not by accident. "Tsakhkadzor is the most well-known Armenian winter resort. And, despite it will be May outside, we want to show that the resort town with its developed tourist infrastructure remains actual for having rest also during that period. Besides, the town is located not far from such resort zones as Dilijan and Djermuk", Khahatryan explained.
Within the framework of the festival promo videos are planned to be shot, demonstrating Armenian tour product. They also are directed to Russian market. Relevant billboards are already prepared which will be placed throughout the country. As the festival organizer noted, as the festival is being arranged for the first time, they do not have time physically to work in the direction of other markets but Russian, but they cooperate with French city Cognac, where they already have experience on passing this type of festivals.
What is to financial support of the event, Armine Khachatryan did not remove the parentheses, only informing that the Festival has pretty big budget. -nu-
To note, the event will be arranged together with Tourism Development Fund and Tourism State Committee. The aim of the event is increasing the awareness of Armenian brandy in the world, in traditional and new markets. According to Armenian National Statistics data in Jan-Dec 2016 Armenia produced 21 529 2 thousand liter of brandy with annual growth for 27%. The main distribution market for Armenian brandy today traditionally remains Russia.