ArmInfo.Converse Bank has finalized the results of MEET THE CHAMPIONS campaign. The Campaign had been launched in March for MasterCard and Maestro cardholders of Converse Bank to encourage customers and to expand noncash transactions.
"In the course of the Campaign, starting from March 26 through May 10, both the quantity and the amount of noncash transactions with MasterCard and Maestro cards of Converse Bank grew substantially versus the same period in the past year. In particular, the turnover of noncash transactions with the Bank's cards grew by 23%, and the number of noncash transactions grew by 77%," the Bank representative said.
Simultaneously, when making noncash shopping in the partnering network of the Bank, the Campaign participants enjoyed cashback and accumulation of Converse points, and the top 10 participants won various prizes in a lottery, of which 6 cash prizes at AMD 100,000 each, 3 cash prizes at AMD 250,000 each, and 1 ticket for 2 persons for UEFA Champions League Final (including air ticket and accommodation).
It is important to note that the cardholders having made at least 25 noncash transactions to a total amount of AMD 400,000 (equivalent foreign currency) had been qualified to take part in the lottery.
According to the Analytical Survey "Armenian Banks in Card Business" No. 16, prepared by ArmInfo News Agency, Converse Bank is included in the TOP-5 both in terms of the total number of active cards, and in terms of the number of Visa and MasterCard. By October 1, 2017, the bank increased the total number of active cards by 35.1% - to 183.8 thousand units. In the total number of active cards of the bank, Visa accounts for 28.2%, and MasterCard - for 12.5% (22.9 thousand units with annual growth of 44.4%). The volume of plastic transactions Converse Bank increased over the 9 months of 2017 at 62% per annum to 239.1 billion drams, taking the first position on this indicator. As of October 1, 2017, the Bank has 104 ATMs and 753 own POS terminals. Converse Bank issues and also serves Visa and MasterCard on a par with local ArCa cards.
To recall, Converse Bank has been operating in the Armenian market since September 1996. The Bank's shareholders are Advanced Global Investments LLc (hand-Eduardo Ernekian) - 80.94%, HayPost Trust Management B.V. - 14.06%, the Cathedral of the Mother See of Etchmiadzin - 5%. The Bank's branch network has 34 branches, out of which 13 are located in Yerevan, 20 - in the regions of Armenia and 1 - in the NKR.
