ArmInfo. The program "Armenian Wines in Russia" was launched. The official launch of the project was given during the festival of Armenian wine in the Armenian pavilion of VDNKh in Moscow, the press service of the RA Ministry of Economy reported.
According to the source, the project is being implemented by the Vine and Wine Foundation of Armenia in cooperation with the Union of Sommeliers and Experts of Russia. The goal of the project is to promote Armenian wines in major cities of the Russian Federation through educational and marketing programs.
President of the Union of Sommeliers and Experts of Russia Artur Sargsyan presented the project in Moscow to more than 50 journalists, bloggers, including Simple Wine News, Vine map, Retail.ru, WineRetail.info, media representatives of specialized wine sites Alcoexpert, as well as wine experts.
<Today is a great day. The Union of Sommeliers and Experts of Russia and the Vine and Wine Foundation of Armenia signed an agreement on the implementation of a program to promote Armenian wines in Russia. I am glad that we have the opportunity to work together to promote Armenian wines with the support of the state, showing what Armenian wine is today, "said Artur Sargsyan, adding that today Armenia produces high-quality wines, original dry wines, which will certainly be praised in Russia.
"Russia is the largest market for the consumption of Armenian wine, where, despite rather aggressive competition, there is also a great potential for the consumption of Armenian wines, and this potential should be used. Therefore, we decided to unite our efforts for the active development of this area. For many years, Armenia was known in Russia mainly for its Armenian brandy. Our goal is to ensure a unique and worthy place in the Russian market for high-quality Armenian wines, "said Zaruhi Muradyan, Executive Director of the RA Vine and Wine Foundation.
The "Armenian Wines in Russia" project will be implemented in several stages. At the first stage, the Union of Sommeliers and Experts of Russia will study the Russian wine market, after which it will develop a marketing strategy and an action plan for promotion.
At the next stage, three different levels of programs will be developed in Russian on Armenian winemaking, history, local grape varieties, wine brands and an information brochure "Armenia. viticulture and winemaking for sommeliers> with the participation of students and specialists in the field of winemaking.
Within the framework of this program, visits of Russian journalists, famous bloggers to Armenia are planned, their tour of the wine regions and wineries of Armenia will be organized. Programs related to visits to Armenia will be implemented after the lifting of travel restrictions between the two countries and the cessation of epidemiological measures.