Fly Arna, Armenia s national airline plans to launch air flights at  the end of May

ArmInfo.The Armenian National Interests Fund (ANIF) and Air Arabia Group, the Middle East and North Africa's first and largest low-cost carrier (LCC) operator,  today revealed the visual brand identity of 'Fly Arna', Armenia's  national airline to be launched by their joint venture company.  

According to the source, the brand name 'Arna' is derived  fromcompany's official name 'Armenian National Airlines' with 'AR'  taken fromArmenian, 'N' from National and 'A' from Airlines. Chosen  following a public competition, the name 'Fly Arna' was identified to  be most inclusive and reflective of the spirit of the joint venture  company to transform the aviation sector of the country.  

With its colours inspired by the Armenia flag, the 'Fly Arna' logo  and brand identity was designed to reflect the young, modern and a  value-driven national airline that strive to become the most  accessible and sensible choice for air travel in Armenia and beyond.  Its brand values are Ambition - to motivate to build and grow the  airline; Persistence - to build services that deliver real and  tangible value to customers; and Innovation - to inspire creative  solutions that helps keep a competitive edge while remaining  practical and efficient.  

Inspired by the logo and the brand ethos, 'Fly Arna' aircraft livery  reflects clarity and a forward- looking airline that is always on the  move, with the letter "A" creatively displayed at the aircraft tail.  The bright outlook in the brand identity will also be reflected  through the aircraft interior, staff uniforms and across all customer  touchpoints.  

David Papazian, CEO of ANIF, said: "Fly Arna'sbrand identity is truly  reflective of the inspiring spirit and ethos of Armenia. This is  highlighted by the involvement of the public in deciding the name to  the colours used for the brand identity and the values that Fly Arna  will promote.Today's unveil of Fly Arna's visual identity is an  inspiring move that brings us one step closer towards the launch of  the airline." 

Adel Al Ali, Group Chief Executive Officer of Air Arabia, said: "Fly  Arna's visual identity launch is an important progress in the journey  towards the launch of the airline.  This step also marks the  beginning of a new era in the growth of Armenia's aviation sector,  not only contributing to the country's economic growth but providing  its people with a reliable and value for money experience. We look  forward to its rolloutin the coming weeks." 

'Fly Arna' follows Air Arabia Group's successful low-cost business  model, taking Zvartnots?International Airport (EVN) in Yerevanas its  base. The Airline Operation Certificate (AOC) process has started and  more details about the launch date, fleet, and destination network  will be announced in due course.  ANIF and Air Arabia Group announced  the launch Armenia's new national airline in July 2021 followed by  the reveal of the airline name in September 2021 following hundreds  of suggestions from participants.  

Fly Arna website and social media accounts are now active and can be  followed on:  Website: www.flyarna.com Facebook @FlyArna Instagram  @FlyArna Twitter @Fly_Arna Youtube @FlyArna LinkedIn: @FlyArna 

Fly Arna is Armenia's national airline and a joint venture company  between the Armenian National Interests Fund (ANIF) and Air Arabia  Group. Based in Zvartnots?International Airport (EVN) in Yerevan, Fly  Arna follows the successful low-cost business model operated by Air  Arabia that focuses on offering comfort, reliability, and  value-for-money air travel.  For further information, please visit:   www.flyarna.com