ArmInfo.The EU will assist in the implementation of quality standards for the new geographical marking of Armenian brandy. Deputy Minister of Economy of Armenia Rafael Gevorgyan stated on October 16 in an interview with the Public Television of Armenia. He recalled that the names of "cognac" and "champagne" are applied to those alcoholic beverages that are produced in the corresponding regions of France.
"Everyone knows in this area that there are certain problems. We previously signed an agreement in which we committed to gradually abandon these names. Step by step we will move towards replacing the labeling of brandy," he said. When asked whether concessions are possible in this regard, the deputy minister emphasized that this is not a question of concessions. Gevorgyan assured that the EU will assist in protecting the new geographical marking of Armenian brandy by introducing appropriate quality standards.
In May 2021, during a meeting, the Government of the Republic of Armenia approved the proposal to sign a financial agreement with the European Commission "On assistance in the implementation of Article 237 of the Comprehensive and Enhanced Partnership Agreement between Armenia and the EU (CEPA). Stage I." The purpose of the agreement is to facilitate the efforts of the Republic of Armenia in developing economic potential, as well as strengthen sustainable cooperation in the field of trade within the framework of the provisions of CEPA, in particular, to assist in the implementation of provisions regarding geographical marking of names in accordance with Article 237 of the agreement ( CEPA). "The goal of the program is to stimulate a smooth and productive cessation of the use of the EU geographical designation "cognac" for goods manufactured in Armenia, as well as to promote the export of products from Armenia to maintain the competitiveness of the world famous Armenian alcoholic drink in international markets. In particular, to assist in the development of a new brand, stimulating the promotion of this name, both in the domestic and foreign markets in terms of advertising and maintaining market niches," the document says. The program budget is set at 3 million euros.
